Podchaser Logo Rate on Podchaser

Episode 313

full
Published on:

19th May 2026

3 Quick Adjustments to Optimize Your Google Business Profile for Photographers with Lydia Fine

Have you claimed your Google Business Profile (previously Google My Business)? If not, you might be missing out on free visibility in your local area. As a photographer, that could mean fewer clients finding you.

In this episode, I’m joined by Lydia Fine, local SEO expert and photographer, to walk us through the current landscape of Google Business Profiles, what’s changed, and exactly what you need to do to make yours work harder for you. Whether you run a studio, do in‑home shoots, or travel for sessions, this episode breaks down the window into local search that many creatives ignore.

Find It Quickly

00:27 - Meet Lydia Fine

02:24 - Importance of Google Business Profiles for Local SEO

04:01 - Verification and Privacy Concerns

08:00 - Optimizing Your Google Business Profile

12:55 - Leveraging Google Business Profile Services

17:29 - SEO Strategies and Google Business Profiles

20:22 - The Importance of Google My Business

21:27 - Adding Photos and Videos to Your Profile

24:12 - Managing Reviews and Updating Content

25:26 - Exploring Bing Places and SEO Strategies

27:16 - Asking for Reviews: Best Practices

31:07 - Prominence and Local SEO Tips

Mentioned in this Episode

Google Business Profile

Connect with Lydia

Website: apolloandivy.com

Grab the Guide: apolloandivy.com/quickfix

Instagram: instagram.com/lydia_apolloandivy

All Episodes Previous Episode

Listen for free

Show artwork for Business-First Creatives: Client Experience & Systems for Service Providers

About the Podcast

Business-First Creatives: Client Experience & Systems for Service Providers
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session