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Episode 286

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Published on:

12th Feb 2026

Build It Yourself and Own It Forever: Confidence in Your CRM with David Enloe

When you're empowered to build your own process and be part of it, everything in your systems can change. While there is always the option to outsource your brain or hand your systems to someone else, it's even more valuable to learn how your systems actually work, build them with intention, and have the confidence to evolve them as your business grows.

In today's episode, I'm joined by David Enloe to chat through his experience inside of Systems in Session, the program that (as he puts it) empowers you to build your own process and be a part of it. We talk through how one conversation turned a vague idea into a structured offer, how David’s HoneyBook setup evolved, and why confidence is what most creatives really need.

Find It Quickly

  1. 01:05 - The Origin Story of Systems in Session
  2. 05:19 - Why Now? Timing the Workflow Overhaul
  3. 06:52 - Confidence Over Automation
  4. 08:17 - The Power of Strategic Prep Work
  5. 10:44 - Rebuilding After HoneyBook 2.0
  6. 12:59 - From Beta Build to Assistant Onboarding
  7. 18:20 - Should You Include Your Virtual Assistant?
  8. 21:31 - What Changed in David’s Business
  9. 24:48 - Evolving the Client Journey
  10. 26:58 - How the Program Has Changed Since
  11. 32:22 - Final Advice from David
  12. 34:55 - The 3 R’s: Reviews, Referrals, Repeat Clients

Mentioned in this Episode

  1. Systems in Session: coliejames.com/systems-in-session
  2. Episode 241: Systems in Session ft. Erin Belles: coliejames.com/done-with-you-dubsado-setup-case-study

Connect with David

  1. Website: theenloecreative.com
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About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session