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Episode 136

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Published on:

1st Feb 2024

Building a Successful Offer Suite for Multiple Audiences (Beyond Services: Expanding Your Offer Suite) with Elizabeth McCravy

When multi-passionate entrepreneurs dive into the digital product space, they're often met with the decision to focus on one audience. In today's episode, Elizabeth McCravy shares how she's been able to successfully grow her product suite to serve very separate audiences. Listen in as Elizabeth shares how she's built each of her offers, approached the beta tests and launches, and how she's cultivated an engaged audience who is ready to invest with her.

Today’s episode is brought to you by my DIY Dubsado Template shop, where you can purchase the exact email, form, and workflow templates that I include inside the CRM Blueprint course. Steal my templates and customize them to match your brand! Use the code PODCAST for 10% OFF!


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Mentioned in this Episode

Episode 241 Breakthrough Brand Podcast

Episode 7: Webinars, Low-Ticket Offers, and What I Learned About Sales

James Clear's Episode on Tim Ferris' Podcast

Episode 46: The Cost of Disorganization with Ashley Schuler


Connect with Elizabeth

Instagram: instagram.com/elizabethmccravy

Facebook: facebook.com/elizabethmccravydesign

Pinterest pinterest.com/elizabethmccravy

YouTube: youtube.com/channel/UCNFk3M0zKo2XUG4TzsfO3kQ/v

Podcast: elizabethmccravy.com/podcast

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About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session