Building Your Content Strategy with the Marketing Jar with Dayna Schaaf
Does your marketing strategy and content fall flat? Maybe you struggle with knowing what to create. In today's episode, Dayna Schaaf of This Can't Be That Hard joins us to introduce The Marketing Jar, an analogy which categorizes marketing efforts into rocks, pebbles, sand, and water.
Listen in as they share how prioritizing high-impact activities (rocks) and spreading them throughout the year while filling in with medium-impact (pebbles), foundational (sand), and daily tasks (water) can help photographers strategically plan their marketing.
Grab the planner mentioned in today's episode!
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Find it Quickly:
00:21 - Meet Dayna
01:56 - The Marketing Jar Analogy: Planning Your Content Strategy
2:47 - The Rocks: High Impact Activities
13:15 - The Pebbles: Medium Impact Activities
17:07 - The Sand: Foundational
19:58 - The Water: Daily Tasks
22:49 - Evergreen Content and Automation Tips
31:53 - Recap and Resources for Effective Marketing
