Episode 193

full
Published on:

20th Feb 2025

Client Experience: The Secret to Building Loyalty with Natasha Sewell

Are you relying on your clients to become repeat clients solely because they loved their images from their last shoot? Sometimes that's not enough—the key to client retention in a creative business is a well-crafted client experience. Natasha Sewell joins us to share how she's created an intentional workflow and client experience that bring customers back to her time and time again. Listen in as she highlights where you should share frequently asked questions, how optimizing contact forms creates a better opportunity for you, why video content is so important, and the value of continuing client relationships post-delivery!

Today’s episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That’s why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!

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Find it Quickly:

02:10 - The Importance of Client Experience

04:18 - In-Home Photography Challenges and Tips

09:11 - Enhancing Client Communication

12:30 - Utilizing Video in Client Experience

15:04 - Post-Session Client Engagement

31:28 - Optimizing Your Contact Page


Mentioned in this Episode

Episode 123: 3 Videos to Create for Your Client Experience Right Now (Video Visibility Series)

Episode 28: Outsourcing for the WIN with Kati Douglas

Pic-Time (Use code COLIE for 15% off)

Loom

Kit

Client Experience Freebie


Connect with Natasha

Website: npsphotography.com

Instagram: instagram.com/npsphotography

Client Experience Freebie


Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives

Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t, reclaim their time and get back to living!