Client Experience: The Secret to Building Loyalty with Natasha Sewell
Are you relying on your clients to become repeat clients solely because they loved their images from their last shoot? Sometimes that's not enough—the key to client retention in a creative business is a well-crafted client experience. Natasha Sewell joins us to share how she's created an intentional workflow and client experience that bring customers back to her time and time again. Listen in as she highlights where you should share frequently asked questions, how optimizing contact forms creates a better opportunity for you, why video content is so important, and the value of continuing client relationships post-delivery!
Today’s episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That’s why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!
Find it Quickly:
02:10 - The Importance of Client Experience
04:18 - In-Home Photography Challenges and Tips
09:11 - Enhancing Client Communication
12:30 - Utilizing Video in Client Experience
15:04 - Post-Session Client Engagement
31:28 - Optimizing Your Contact Page
Mentioned in this Episode
Episode 123: 3 Videos to Create for Your Client Experience Right Now (Video Visibility Series)
Episode 28: Outsourcing for the WIN with Kati Douglas
Pic-Time (Use code COLIE for 15% off)
Connect with Natasha
Website: npsphotography.com
Instagram: instagram.com/npsphotography