Crafting an Intentional Marketing Plan with Tayler Cusick-Hollman [Marketing with Intention Series]

Colie: 00:00:26

Hello.

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Hello.

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And welcome back to the business

first creatives podcast guys.

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This is the first episode

in a brand new series.

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And if you've listened to my

previous episode about how I

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build these series, I did this.

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Completely different, completely

wrong, depending on how you look at it.

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Instead of interviewing a few people

like I normally do and be like,

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Oh, that would make a good series.

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Let me just add one

more person to the mix.

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Guys, I planned this series

from beginning to end.

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And now it has eight fucking people in it.

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This is why I don't plan a series.

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Okay.

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Eight people.

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I have invited for this series, which

is the marketing with intention series.

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And first up is our girl Taylor.

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I am going to let her introduce herself.

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She is amazing.

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Um, and we're also going

to talk about some tech.

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You guys know, I love to talk about tech.

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So Taylor, welcome to the podcast and

give the audience an introduction.

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Tayler: Thank you so much for having me.

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I mean, first off, y'all like

we, uh, we immediately bonded

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over our mutual love of rainbows.

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So I, you know, Colie's

wearing rainbow glasses.

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I have a rainbow shirt on.

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I ski in a rainbow jacket.

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We are, we are simpatico on

the rainbow front, but my

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name is Tayler Cusick-Hollman

and I'm the founder of Enji.

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My background is in small business

marketing consulting, and I've

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been doing that since 2015.

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And because my like,

Corner of the universe.

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I hang out with way too many boys

and way too many boys in technology.

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When I really realized, Hey, there's

this, there's this really existential

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problem that small business owners who

have to do their own marketing have.

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And so my brain went to, I'll

create some software, right?

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So, um, hi, that's where,

that's how we got to the whole

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tech startup founder title.

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But I mean, really over the course of

my time being self employed because

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I'm a terrible corporate employee,

all of my, like, heart and soul has

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been pouring into different ways

that I can make marketing happen.

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Way less shitty for the people who have

to do it for themselves because it is

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so important to each of our businesses

And it's so emotionally loaded With all

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of these things on top of it just taking

so much of the time that we all don't

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feel like we have and so that's why I

wake up every day and I'm like how do

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I make this even just a little bit more

accessible and a little bit easier and

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faster for folks so that's what you'll

find me tippy tapping at my computer

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for way too long every day minus when

I'm downhill mountain biking or skiing.

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Colie: Yeah, I mean, so

Taylor enjoys the outdoors.

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That is where we parted ways, guys.

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She started talking about her

love of skiing and I was like,

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okay, we are no longer friends.

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Let's move on with this podcast interview.

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I mean, everybody knows I'm definitely

not an outdoorsy person, but guys, the

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reason that Taylor is here is because in

the rest of this series, you are going

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to hear from from some really amazing

small business owners who are going to

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tell you about the different kinds of

marketing that can help your business.

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But Taylor is here to like,

kickstart this whole thing.

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I have listened to Taylor on three

different podcast episodes recently.

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She and I were also both part of Click

to Convert, which was an online marketing

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summit put on by Inkpot Creative, who

have also been on this podcast before.

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But I remember listening

to her presentation in that

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summit and I was like, Oh.

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I should invite Taylor to the podcast.

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And y'all know me, if I don't make

a note, I don't remember that shit.

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So then it was like three weeks later when

I heard her on someone else's podcast.

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I don't remember who the first one

was, but then she was on Jordan Gill's

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and you guys know, I love Jordan.

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Jordan's been on this podcast.

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And I was like, okay, no,

Taylor should come on.

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Oh, now I remember whose podcast it was.

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You were on the Kara report.

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Kara happens to be my blog writer.

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And I was like, that was

when I sent you the message.

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Do you want to come be on my podcast?

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But guys, what Taylor has talked

about on other people's podcasts

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is marketing by accident and how

we have to get us all to stop.

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But before we talk about that topic,

Taylor, I want to talk about the

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importance of marketing for small

business owners in the first place.

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Because I feel like none of us jump

into entrepreneurship with ease.

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any fucking clue of how much marketing

is going to play a role in our business.

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So let's just start with like, I don't

know if we want to start with some

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numbers, but like if we are talking

about a hundred percent of the time that

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you spend in your business, doing your

marketing, doing your communicating,

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doing the actual service that you

provide, doing your bookkeeping, all

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the pieces of the puzzle, How much

should we be devoting to our marketing?

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And I know that it's going to

vary, but how much should we

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be devoting to our marketing?

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Tayler: You know, I have to, I have

to start my answer with, it's the

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biggest bait and switch of all time.

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When you start your own business

and you're like, I am going

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to, I'm going to bake cakes.

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That's what my, like I'm going

to spend my time in the kitchen

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doing this thing that I love.

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And then all of a sudden it's like,

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you're going to spend your time, Looking

at your accounting software and tracking

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down invoices and trying to get people

to understand that you even exist so

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that you can bake said cakes, right?

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It is just, it's this really amazing

opportunity that, and, I mean,

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it's a big like jump that we all

take to start our own businesses.

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And there's just so much of it

that we are so in the dark about.

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And marketing is a huge piece of that.

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So my, my answer to your question of

how much time should we be spending

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on marketing is I'm going to give

you like a very non answer answer.

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And that's, and that's however

much time you can dedicate to it.

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And, you know, I talk to small

business owners, like it's my job.

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I mean, it kind of is my job, but.

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One of the questions that we ask in

the marketing strategy questionnaire,

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that's a part of how someone

creates their marketing strategy in

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Engie, is how much, how many hours

per week do you have to work on

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marketing, to dedicate to marketing?

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And I can't remember the exact percentage,

but it's like, it's over or about a

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third of small business owners who

have answered that questionnaire tell

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us they have one to two hours a week.

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And I think that that is so important.

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For everyone to know, because most

people, when I ask them that question

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in real life, or at least I can see

their face, they make this face.

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They're like, I have like an hour or

two a week, and they're really kind

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of embarrassed or ashamed to say

that number because it is so small.

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That's kind of the norm.

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You know, every once in a while I meet

someone who says, I have more like four

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to six hours a week, but it is so rare.

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So, so rare that I ever talked to someone

who says, Oh yeah, I have like 20 hours

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a week that I can work on my marketing.

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Cause if that's the case, then that

business has probably already gotten

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to a certain point where they've been

able to outsource other components.

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Right.

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And so then they, as the business

owner can spend the majority of

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their time doing strategic things.

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But for those of us who are in the

weeds, It is not a lot of time.

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And so it's whenever someone is

sitting there and trying to decide

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how much time, finger quote,

should they spend on marketing?

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The answer is however much time you

can protect, like fiercely protect.

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And if it's, you know, If you don't

give yourself a realistic number, then

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it just becomes this vicious cycle.

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Like, you bit off more than you can

chew and then you feel like shit

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because you didn't actually do it.

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And then you're like, why do I

do marketing in the first place?

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It makes me feel terrible

and I don't get, right?

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So don't spiral.

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Be realistic with yourself and then

just commit to that amount of time

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that you said you would commit to.

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Colie: I mean, but Taylor, you

bring up a very good point.

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It's however much time you

can commit and protect.

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Because the thing is, you don't

want to say that you have an hour

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or even two hours, and then a week

goes by and you've done no marketing.

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Because I don't, I don't

know what your phrase is.

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I'm going to tell you what mine

is, and then you can kick back with

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what your, what your similar phrase

is, because all of us have got one.

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I say you market today for you in 90 days.

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Yeah.

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She's shaking her head.

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Yes, guys.

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So.

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You, you're marketing now, and if you

don't market this week, you're probably

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not going to see an immediate change.

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If you don't market next week, same thing.

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But I can tell you guys from personal

experience this year, you guys all know,

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I barely worked for a whole quarter.

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I'm now feeling the fact that I didn't

market very much in Q1 or Q2 of this year.

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Like now is where I would usually

get the fruits of my marketing labor

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from like the end of Q1 into Q2.

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And lo and behold, I am here.

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And there is no one beating down my door.

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And so protecting that time and making

sure that you're doing, even though I had

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a really good excuse for not doing it.

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I mean, and I was, I even say this,

Taylor, there was marketing being done.

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It just wasn't being done by me.

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I mean, but it wasn't the kind of

marketing that I would normally do

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that actually brings in the clients.

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But protecting that time, making sure

that you are keeping to that time every

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single week in order to do your marketing

activities is one of the best things

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that you can do for your business.

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But let's talk about marketing

activities because there are

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so many in so little time.

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So how does one decide, I've got two

hours this week, how should I spend

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that time marketing my business?

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How does one decide that?

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Tayler: You know It's not as complicated

as everybody thinks because strategy is

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this like this word that is so loaded and

it feels so big and complicated you you

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go to the you go to Google and you try to

figure out what it means and you're like I

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am I'm more confused now than when I was,

when I was typing my question to Google.

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So the way kind of to quickly

piggyback off of what you said

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and how, how do we explain the

importance of marketing over time?

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I, if you take nothing else away

from me in this conversation today,

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I want you to remember this phrase,

marketing is like farming, right?

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It's exactly what you said,

if you don't dedicate.

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yourself and some of your time to the

action of like planting a seed, taking

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care of said seed, making sure said

seed is protected from the elements.

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You won't have anything to

harvest come the time that you

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are hungry and need food, right?

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So marketing is like farming.

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But when you are trying to figure

out what are you going to do in

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that one or two hours a week that

you have, the most important thing

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is to think of what are your goals?

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Because if you don't have

goals, then you are just totally

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marketing by accident, right?

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You're just waking up every, every

day and winging it or flying by the

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seat of your pants or, you know, every

other cliche that you can come up with.

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And so it starts by looking at your

goals, And then creating a sort of

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plan that works backward from there.

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And for most people, the place

that they get stuck is figuring out

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where am I going to do my marketing?

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Now there are some really core

marketing channels, right?

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Those are the places that you can

do your marketing that are very

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consistent in some industries.

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And in the creative entrepreneur space,

we're talking about social media,

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we're talking about email marketing,

We're talking about referrals.

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and Pinterest usually, and

then blogging and SEO, right?

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Like those are kind of the core five.

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Do you agree with that?

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Colie: I do.

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And I just want to interject that

in this series, we are going to hear

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from experts to talk about all of

those, except social media guys.

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I purposely left social media off

because I feel like when it comes to

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marketing, everybody talks about social

media and I've had so many social media

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marketing experts on this podcast.

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I wanted to make sure that you

guys really heard about, like

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she said, of referral marketing.

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We're also going to talk

about affiliate marketing.

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We're gonna talk about the kinds

of marketing that maybe you didn't

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know exist, because the world

just always talks about Instagram,

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and Instagram is not marketing.

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Tayler: Nope.

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It is not.

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It is not marketing.

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It's, it's one of the things you

can do to market your business,

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but it is not those marketing

and Instagram are not synonymous.

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They're not one in the same thing.

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So when it comes to figuring out,

okay, strategically, what am I

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going to do with this like precious

little bit of time that I have?

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Most people in one or two hours

a week only have the capacity

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to do anything significant on

like three marketing channels.

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And I don't typically include

referrals in those three because

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it's not something that you have

to give even monthly attention to.

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Right?

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Like you're going to do what you

need by going to networking groups

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and being a part of communities and

serving your clients really, really

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well so that they want to refer you.

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But so when we're talking about the other

things, most people can only do three.

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And so the way that I like to look

at someone's sort of monthly calendar

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is We want to create a routine.

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We want to create a pattern that

becomes familiar over time because

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familiar things become easy to do.

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And so if we're going to kind

of talk about an example where

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someone's doing blogging, social

media, and email marketing.

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like to, my approach is to start with the

heavy lift to use a totally corporate,

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I fucking hate that I use that term now.

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It's so corporate.

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Colie: I mean, I keep hearing low lift

recently though, and I'm like, oh my God.

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Can we talk more about low lift?

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But I'm with you Taylor.

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I'm with you.

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Tayler: So if you're just listening,

I totally rolled my eyes as I was

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like saying, Oh, it's a heavy lift.

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Uh, but this is why having business

partners who have done a lot more time on

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the corporate world is a bad influence.

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Colie: Mm-Hmm?

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Tayler: Choose your friends wisely folks.

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Um, but so the, for a lot of people

blogging is the thing that's going to

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take more time for, for most people,

cause y'all hate writing, but we have

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AI copywriters now, so no one has an

excuse, but so I like to start week

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one, you're going to write a blog post.

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And the reason I say you have no excuse

now because of AI copywriters is you, an

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AI copywriter will literally draft a six

to 800 word blog post for you in seconds.

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And so even if you spend another 30

minutes revising it, adding things,

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deleting things, and then, you

know, the 10, 15 minutes it takes

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to put it in your, in your website,

in your blog and get it published,

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like you can do that now in an hour.

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Colie: Mm-Hmm.

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Tayler: So that's what I

like to do with week one.

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Then week two and four.

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I like to suggest that people

schedule social media content because

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now you've got your blog, you can

repurpose that across, you know,

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the content that you're scheduling.

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You can work in the other things.

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You know, most people are not

trying to crank out five reels

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a week or more and like, right.

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So if you're just posting a couple of

times, if you're just showing up, like

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popping up and down, like, Hi, I'm here.

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I'm here.

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Then you can do that.

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You can schedule one or two weeks

of content in an hour or two.

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And then that third week.

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is where you're going to sit

down and you're going to schedule

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some email newsletters to go out.

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And then you're just going to

lather, rinse, repeat on this cycle.

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And it becomes something that's very

intentional because you're showing up

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on the three core channels that are

a part of your marketing strategy.

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And you're staying top of mind with folks

in all of those places rather than like,

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I haven't, I haven't done anything yet.

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I should probably blast out an

email newsletter because no one's

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heard from me there in four months.

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Like that's.

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That's the, like, the exact opposite

of what we're talking about here.

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Colie: Yeah, and I just want to say

a couple things that have come up

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in like the many podcast episodes

that I have recorded related to this

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marketing idea of different channels.

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Guys, number one, You probably have a very

small handful of people that are going to

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see what you post on every single channel.

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So please don't be afraid of repeating

yourself or talking about the same topic

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or the same content on all three channels,

because the people that are following

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: 00:16:55

you on Instagram are probably not the

same people that are on your email list

305

: 00:16:59

are probably not the same people that

are going to go to your blog naturally.

306

: 00:17:03

Like you're going to get organic

traffic to your blog, but.

307

: 00:17:07

People on your email newsletter

are not going to know that you

308

: 00:17:10

wrote a blog unless you tell them.

309

: 00:17:12

Like, no one is searching your website

every week to be like, Ah, did Colie

310

: 00:17:16

write a new blog post this week?

311

: 00:17:17

Let me come see.

312

: 00:17:19

So you also have like, once you've done

that hard labor, For whatever your core

313

: 00:17:24

piece of content is, you mentioned a

blog post, Taylor, and I love that.

314

: 00:17:28

Mine happens to be the podcast.

315

: 00:17:30

So if I've put all my effort into

this podcast episode, that is whatever

316

: 00:17:34

the topic is, whatever the idea is,

I can then use that for the other

317

: 00:17:38

pieces that you were talking about.

318

: 00:17:39

So guys, I'm going to say your low lift is

that once you have done the heavy lift for

319

: 00:17:44

the blog, the low lift is just taking the

same shit that you've already talked about

320

: 00:17:48

and sprinkling it around like glitter.

321

: 00:17:52

Tayler: Yeah, you know, yeah, I take

longer form Instagram content that

322

: 00:17:59

performed decent, and I legit just

turn that into an email newsletter.

323

: 00:18:03

Because it's about the same length, right?

324

: 00:18:06

I'm not one of those people

that's going to write an actual

325

: 00:18:07

novel in their email newsletters.

326

: 00:18:09

That's not my personal style.

327

: 00:18:11

But a long Instagram caption

with a couple, you know, graphics

328

: 00:18:15

or photos, I'm throughout it.

329

: 00:18:17

That is a very robust email newsletter.

330

: 00:18:20

So like the marketers are shameless

about doing this and there's

331

: 00:18:25

something someone at some point told.

332

: 00:18:29

Small business owners that every

piece of content needs to be unique.

333

: 00:18:33

Like that's bullshit.

334

: 00:18:34

Like be smart like the professional

marketers who are repurposing

335

: 00:18:38

all of their shit all of the

336

: 00:18:40

Colie: Time.

337

: 00:18:41

Yes.

338

: 00:18:42

And I mean, that's not to say

that whatever you produce this

339

: 00:18:45

month, which is July of 2024, you

can't reuse that in January as

340

: 00:18:50

long as it's not time sensitive.

341

: 00:18:52

Now guys, if you write about summer

shit in July, please don't repurpose

342

: 00:18:55

that in January when it's the middle of

winter for those of us in North America.

343

: 00:18:59

Like, please don't do that.

344

: 00:19:01

But other than that, like

the things that you do now.

345

: 00:19:05

You are going to be able

to use it in the future.

346

: 00:19:08

You are also going to be able

to change it in the future.

347

: 00:19:10

If you write something now and it

doesn't land, figure out why it didn't

348

: 00:19:13

land, and do it better next time.

349

: 00:19:18

Tayler: Mic drop.

350

: 00:19:19

Colie: Mic drop.

351

: 00:19:19

I know, are we done, Taylor?

352

: 00:19:20

I mean, do you wanna, do you

wanna have a cocktail on, on our,

353

: 00:19:23

uh, for the rest of our time?

354

: 00:20:20

Okay, so we've talked about how you

get started in your time, and I don't

355

: 00:20:25

want to glaze over the AI part that

you've mentioned, because you mentioned

356

: 00:20:30

that the AI blog writers can get

something done for us within seconds.

357

: 00:20:34

But Taylor, I never find that

what AI spits out for me is good.

358

: 00:20:39

So what is it that I have

to do to get it postable?

359

: 00:20:42

And believe me, this is a trick

question because I know the answer.

360

: 00:20:45

Tayler: Okay, cool.

361

: 00:20:45

Cause I was like, I was literally

thinking, so my answer is going to

362

: 00:20:49

sound like an asshole answer, but

because this is a loaded question,

363

: 00:20:52

it won't be an asshole answer.

364

: 00:20:54

So one of the sort of phrases that I

talk about in When I'm talking about AI

365

: 00:21:00

copywriters is trash in equals trash out.

366

: 00:21:03

Colie: Mm hmm.

367

: 00:21:05

Tayler: And so this is the new skill

that we all need to be honing is the

368

: 00:21:11

ability for us to prompt an AI chatbot,

an AI copywriter, An AI image generator,

369

: 00:21:19

because if we don't prompt it well,

then we did not set it up for success.

370

: 00:21:27

It's just how it is.

371

: 00:21:28

Like, these AI everything,

it's not actually smart.

372

: 00:21:33

It's just math being done at an insane

scale, and it is guessing what the

373

: 00:21:40

next likely word is, as it's writing,

based on what you prompted it.

374

: 00:21:47

Right?

375

: 00:21:47

So, if you want an AI copywriter to give

you a really good draft, like, without

376

: 00:21:55

you having to go, Oh my god, this is,

I should start totally over again.

377

: 00:21:59

There's a couple things

that it needs to understand.

378

: 00:22:02

The first is, it needs to understand

what its role is in all of this.

379

: 00:22:07

Right.

380

: 00:22:07

So, you know, if you're using, there's

a, there's a, I'm going to do like a

381

: 00:22:11

little bit of a shameless plug here.

382

: 00:22:12

There's a difference between how you would

prompt something like chat GPT or Jasper

383

: 00:22:16

to write for you and how you would need to

prompt NG's AI copywriter, because I, have

384

: 00:22:23

set things up so that you can be a little

bit more lazy because I've done like the

385

: 00:22:26

technical work behind the scenes for you.

386

: 00:22:28

So that being said, if you're, if you're

starting from scratch and you want to

387

: 00:22:33

learn the skill, cause it is important

to me that people learn the skill.

388

: 00:22:36

It needs to understand what its role is.

389

: 00:22:38

So the, this is the, you are a

helpful marketing assistant, right?

390

: 00:22:43

Like that's.

391

: 00:22:44

That's what that is.

392

: 00:22:44

You need to tell it what, what function

is it trying to serve or fulfill.

393

: 00:22:51

Then it needs to understand

what its goal is.

394

: 00:22:53

So you are a helpful marketing

assistant with the goal of

395

: 00:22:56

writing a 1000 word blog post.

396

: 00:22:59

Okay.

397

: 00:23:00

So now you've given it, you've

oriented it as to this is the mission.

398

: 00:23:04

Right?

399

: 00:23:05

That I want you to accomplish.

400

: 00:23:07

Then you need to give it context.

401

: 00:23:09

You need to give it

details to work off of.

402

: 00:23:12

Because if you don't, it will just

go out onto the internet and look for

403

: 00:23:19

things and say, is this what you wanted?

404

: 00:23:22

And most of the time you're

gonna be like, That's dog shit.

405

: 00:23:25

That's terrible.

406

: 00:23:27

And also the internet is a big

scary place and it's gonna come

407

: 00:23:29

up with like crazy shit, right?

408

: 00:23:30

Like, so you want to give it context

and like bring those constraints in a

409

: 00:23:35

little bit more so that it's staying,

it's really staying in its lane.

410

: 00:23:39

And then lastly, you want it to

understand what's the voice that it needs.

411

: 00:23:43

How does it need to sound, right?

412

: 00:23:45

Brand voice has become more and

more of a topic of conversation

413

: 00:23:49

because of AI copywriters.

414

: 00:23:51

And I'm glad, like the copywriter in

me is like, thank goodness people are

415

: 00:23:55

starting to understand the importance of

these like fundamental marketing pieces.

416

: 00:24:00

But, you know, you need to be able to

communicate how you want it to sound.

417

: 00:24:04

Are you dry and sarcastic or

are you like soft kid gloves?

418

: 00:24:10

I'm so warm and approachable and I'm like

the kindest human on the planet, right?

419

: 00:24:14

Like.

420

: 00:24:15

You need to teach it these things.

421

: 00:24:17

And over time, if you're using

one platform like Chad, GPT, it

422

: 00:24:21

will learn these things, but you

have to constantly coach it right.

423

: 00:24:26

With something like Enji, we've

taken out that responsibility because

424

: 00:24:30

we know everyone's fighting time.

425

: 00:24:31

And we're like.

426

: 00:24:32

Everyone just needs the, the lowest

lift possible to get something done.

427

: 00:24:36

But that's how you get a not

shitty draft from an AI copywriter.

428

: 00:24:40

And that's how it really

can save you time.

429

: 00:24:43

Colie: Yeah, I always feel like you

should also take it and treat your,

430

: 00:24:47

I mean, and actually I didn't say

this, Don Richardson said it, but it's

431

: 00:24:50

like the best thing that I've heard.

432

: 00:24:52

Your chat GPT, or I should say anything

that's publicly available on the internet.

433

: 00:24:57

So chat GPT, Claude, all of those,

treat them like they're an intern.

434

: 00:25:02

Treat them like they are capable, but you

have to tell them what you need and want.

435

: 00:25:07

And when they give you something

that's unacceptable, you don't

436

: 00:25:10

tell an intern, Oh, okay.

437

: 00:25:12

Thanks for trying.

438

: 00:25:13

And then you spend hours fixing it.

439

: 00:25:15

Do you do that?

440

: 00:25:16

No, you tell them what's

wrong with it and tell them.

441

: 00:25:19

Try again.

442

: 00:25:20

And so if everybody could just approach

their AI copywriter in that manner,

443

: 00:25:25

that is how you get better drafts.

444

: 00:25:28

Now, when it gives you something that's

unacceptable, it's like the same thing

445

: 00:25:31

as a photographer training their editor.

446

: 00:25:33

You have to tell them how what they did

was different than what you expected.

447

: 00:25:38

And the whole thing about training your

AI, like things like Engie, or when

448

: 00:25:42

you get something that's very specific

to write, like a specific blog or a

449

: 00:25:46

specific email, someone like Taylor.

450

: 00:25:49

was behind the scenes, basically telling

it what an appropriate output would

451

: 00:25:54

be for an email, telling them what

an appropriate output for a blog is.

452

: 00:25:59

I mean, ChatGPG doesn't automatically

know what you find appropriate for a blog.

453

: 00:26:03

So again, you have to

train her, him, and him.

454

: 00:26:06

Whatever it

455

: 00:26:06

Tayler: They.

456

: 00:26:07

Colie: It, yeah, whatever pronoun.

457

: 00:26:10

Actually, you know what?

458

: 00:26:11

Maybe we, maybe someone

should ask ChatGPT what

459

: 00:26:13

Tayler: its pronouns are.

460

: 00:26:14

Colie: what are their pronouns?

461

: 00:26:17

Tayler: be curious.

462

: 00:26:17

But you know, this is one of the reasons

why I know a lot of people are concerned

463

: 00:26:23

Even if they won't publicly admit

it, that AI is coming for their job.

464

: 00:26:26

It's only going to come for your job.

465

: 00:26:28

If people somehow all of a sudden

become 100 percent accurate at

466

: 00:26:32

describing what it is they want.

467

: 00:26:34

Right.

468

: 00:26:35

And in the context of just this

conversation that we're having right

469

: 00:26:38

now, it's hard to, to communicate

exactly what it is you want.

470

: 00:26:44

Right.

471

: 00:26:44

And so dial the temperature down,

like no one has to freak out.

472

: 00:26:48

I mean, maybe copywriters need to

freak out a little bit about AI

473

: 00:26:52

Colie: need to freak out.

474

: 00:26:53

Tayler: No, cause it's just another tool.

475

: 00:26:55

Right.

476

: 00:26:55

But that's the, that's the only one where

I'm like, there's a direct line where

477

: 00:26:59

there are some people who are going to

be impacted by this in the short term.

478

: 00:27:02

Right.

479

: 00:27:03

But someone who designs websites,

or writes website copy, or is a

480

: 00:27:08

brand photographer, like, AI is

not coming for your job because

481

: 00:27:11

trash in, trash out, right?

482

: 00:27:13

Like, humans, humans are only

good at setting trash fires, and

483

: 00:27:17

so that's where we're at at this

484

: 00:27:18

Colie: No, and I mean, you and I

both know Cara and she recently wrote

485

: 00:27:21

a blog post for me where she used

the analogy of a Swiss Army knife.

486

: 00:27:26

And I read her draft and I

was like, Oh, that's cute.

487

: 00:27:28

And then I closed it and I

walked away and I came back and

488

: 00:27:31

I was like, no, absolutely not.

489

: 00:27:33

So then I removed the Swiss Army because

that's just not something that I would

490

: 00:27:36

reference again, guys, I'm not outdoorsy.

491

: 00:27:39

So I went in there and took five minutes.

492

: 00:27:42

To change it from Swiss army knife

to magical unicorn assistant.

493

: 00:27:45

I mean, clearly I had just interviewed

Emily Reagan, who will also be in

494

: 00:27:49

this series later down the road.

495

: 00:27:51

She talks about hiring magical

marketing assistants, but I changed

496

: 00:27:55

it to be my magical unicorn assistant

and I changed it in a few places and

497

: 00:27:59

I sent it back to Cara and I said,

Cara, I took away Swiss Army knife.

498

: 00:28:02

I would never say that.

499

: 00:28:03

I said, but can you go read it and make

sure that I didn't completely fuck it up.

500

: 00:28:06

And she read it and she's

like, no, that's great.

501

: 00:28:08

And she's like, I now, I mean, I will

never make a reference like that again.

502

: 00:28:12

I mean, great.

503

: 00:28:12

But I just wanted to, I'm not doing

this to call out my blog writer who,

504

: 00:28:16

by the way, is next week's guest.

505

: 00:28:18

I am doing it because even if you are

hiring a human, they still need to be

506

: 00:28:23

told when they are using an example of

something that you would personally.

507

: 00:28:28

Never say.

508

: 00:28:29

And one of the things that I

found out recently, I've seen so

509

: 00:28:32

many prompt, like buy my prompts.

510

: 00:28:35

And I was like, what exactly am I buying?

511

: 00:28:38

But now that I'm like really jumping

into AI, I'm like, oh, you're really

512

: 00:28:42

getting like the step by step from them

of how you get better drafts out of AI.

513

: 00:28:48

But someone the other day was like,

well, you should start by, you know,

514

: 00:28:52

what is a list of words that you use?

515

: 00:28:54

And I was like, How would I tell

somebody a list of words that I use?

516

: 00:28:58

I don't

517

: 00:28:58

Tayler: know, that's a hard question

for most people to answer, like,

518

: 00:29:01

what do you say, what do you not say?

519

: 00:29:04

They feel like very basic questions,

but As someone who has written a ton of

520

: 00:29:08

copy for people and has an intake form

where I would ask those things, like more

521

: 00:29:14

than half the time that section would

be left blank because it's just like,

522

: 00:29:17

I don't fucking know what I don't say.

523

: 00:29:19

Colie: I'm not going to leave

a blank anymore though, Taylor.

524

: 00:29:21

I'm going to take five different podcast

transcripts and feed it in a chat GPT and

525

: 00:29:25

say, chat GPT, what words do I use over

and over again when I interview my guests?

526

: 00:29:30

Bam.

527

: 00:29:31

Tayler: rainbows.

528

: 00:29:32

Unicorns.

529

: 00:29:34

Colie: Fuck!

530

: 00:29:34

I mean, I think of more of it than I use.

531

: 00:29:38

But, I mean, that's also

like the power of AI.

532

: 00:29:42

I mean, again, guys, nobody is saying

that you do it and it gives you something,

533

: 00:29:46

and in two seconds you hit publish.

534

: 00:29:49

But it gets you from a blank

page to somewhere that you feel

535

: 00:29:52

comfortable starting to edit.

536

: 00:29:55

And it takes, you know, if it would

normally take the average person a

537

: 00:29:58

couple hours to write a decent blog

post, it AI and other tools are

538

: 00:30:03

helping you get it done in that one

to two hours that Taylor asked you.

539

: 00:30:07

What kind of time do you have

every week to commit and protect

540

: 00:30:11

for your marketing activities?

541

: 00:30:12

Tayler: Yep.

542

: 00:30:13

And you know, speaking of, you know,

marketing with intention, that's,

543

: 00:30:18

that's, that's why we're here.

544

: 00:30:20

It's the overarching rainbow

to this conversation.

545

: 00:30:22

You know, I don't think that you can have

a conversation about intentional marketing

546

: 00:30:28

and just talk about strategy because

we don't do marketing for ourselves.

547

: 00:30:33

We do it for our people, right?

548

: 00:30:36

And so, one of the amazing things

that we all can do now using

549

: 00:30:42

AI is dive into our customer

insights like we never have before.

550

: 00:30:49

And I often talk about this, it's in my AI

and Marketing presentation, but you guys

551

: 00:30:53

are gonna get it here too, is You know, we

are all sitting on data sets and we don't

552

: 00:30:59

typically think that we're doing that.

553

: 00:31:02

But if you were to think of, okay, well,

if I took all of my inquiry emails.

554

: 00:31:09

And if I took all of my client reviews and

if I took all of the it's not you, it's me

555

: 00:31:14

emails of people that went in a different

direction and I fed them to an AI chatbot

556

: 00:31:20

and asked them for the common sentiments,

the common words and phrases, how much

557

: 00:31:25

fucking smarter would I be about how I

need to intentionally do my marketing?

558

: 00:31:31

Because now I understand

I am in my people's heads.

559

: 00:31:35

Right?

560

: 00:31:35

They're giving you the words, the phrases,

the emotional strings to pull on because

561

: 00:31:40

as humans, we don't have the time to

go through and like read all of these

562

: 00:31:45

things and try to find the patterns.

563

: 00:31:46

Like that's not, not a thing.

564

: 00:31:48

I'm not asking you to do that.

565

: 00:31:50

But what I am asking you to do is

use this new tool to help yourself

566

: 00:31:54

get way more intentional with

understanding who you're talking to.

567

: 00:31:57

target ideal customers and clients

are and what messages you need

568

: 00:32:01

to be putting in front of them.

569

: 00:32:04

Colie: Absolutely.

570

: 00:32:05

And the systems girl in me is going

to tell you, listen, guys, I know that

571

: 00:32:09

you guys see sometimes when people

like, oh, somebody said something kind

572

: 00:32:12

about me on Instagram, screenshot it.

573

: 00:32:14

I want you to take it one step further.

574

: 00:32:16

And I want you to copy and

paste the text into somewhere.

575

: 00:32:20

I'm going to suggest an air table

database, but a Google doc will work too.

576

: 00:32:23

You need to be putting all of these things

in a central location so that when you

577

: 00:32:28

are ready to do these marketing tasks and

ask an AI consultant, But to help you, you

578

: 00:32:33

have all of this stuff at your fingertips

so that you can, you know, work on your

579

: 00:32:38

customer insights, just like Taylor gave

us an example of now, because all of those

580

: 00:32:43

things are going to help you get better

at your marketing in less time, which

581

: 00:32:48

is the key to marketing with intention.

582

: 00:32:50

I mean, I can't give you more time.

583

: 00:32:53

I'm sorry.

584

: 00:32:53

Maybe if we lived close to each other

and like your kids were driving you up

585

: 00:32:57

a wall and I took your kids for an hour,

I could give you an hour, but that's

586

: 00:33:00

not going to happen for most people.

587

: 00:33:01

So we've got to get you better at

marketing and the time that you can

588

: 00:33:05

protect and commit to that activity

and then make sure that you're

589

: 00:33:09

actually doing it on an ongoing basis.

590

: 00:33:11

So Taylor, how do you make sure that

people are doing their marketing on an

591

: 00:33:14

ongoing basis and that they're not saying,

Oh, whoops, I didn't have time this week.

592

: 00:33:19

Maybe next week will be better.

593

: 00:33:22

Tayler: I mean, for those of you

who are watching the video, you are

594

: 00:33:25

experiencing facial expressions.

595

: 00:33:27

If you're listening, just know that

I like sighed and had a sad look on my

596

: 00:33:33

face because this This is one of the

things that I know, and it's very much

597

: 00:33:39

tied to the fact that, like, business,

businesses, and life, goes and life's

598

: 00:33:45

on us, and time gets taken away from us.

599

: 00:33:51

But what is, what the, like,

psychological thing that I feel like

600

: 00:33:56

I will be a bazillionaire if I figure

this out, is why for small businesses,

601

: 00:34:04

for small business owners, Right.

602

: 00:34:06

Why is marketing the can that

always gets kicked down the road?

603

: 00:34:12

For the dumbest reasons, right?

604

: 00:34:15

I have my hypotheses about it, but as

an example, you know, you've, you've sat

605

: 00:34:20

down and you're starting to write on,

you're starting to write a blog post, and

606

: 00:34:24

then one of your clients emails you, and

then you just, Totally shift gears and

607

: 00:34:30

you go down the rabbit hole and they're

like, Oh, can we actually get on a call?

608

: 00:34:33

And then boom there that

blog post isn't good.

609

: 00:34:35

It's not getting written There are

things like that that happen all of

610

: 00:34:40

the time and That's why at the very

start of this conversation, like you

611

: 00:34:45

have to protect that time, right?

612

: 00:34:47

Because if you let things overwrite

it, they will overwrite it.

613

: 00:34:52

And then that time is gone.

614

: 00:34:54

And so there is the only thing

that I can come up with is like,

615

: 00:35:00

it has to come from within you.

616

: 00:35:02

It has like, I am literally here.

617

: 00:35:07

Investing countless hours.

618

: 00:35:10

At this point, I've already been working

on ng for three and a half years.

619

: 00:35:13

Like, we've only been launched for

a little over a year, but you guys,

620

: 00:35:16

it takes like a fuck ton of time

to get a startup off the ground.

621

: 00:35:19

And way too much actual, like,

money from, like, projects.

622

: 00:35:24

My personal banking account and an

opportunity cause like I am literally

623

: 00:35:28

trying to create software That helps

small business owners fight time

624

: 00:35:33

like win their battle against time

but it's I have to do that because

625

: 00:35:40

Y'all kick the can down the road.

626

: 00:35:42

And so if someone knows the answer

to that question, then I would, I am

627

: 00:35:48

all ears here because like I said,

my hypotheses are that you're not

628

: 00:35:52

comfortable doing marketing, right?

629

: 00:35:54

Like your confidence level around

it is low enough that When something

630

: 00:35:59

else comes up, you're like, I'd

rather do that because that will make

631

: 00:36:02

me feel good for whatever reason.

632

: 00:36:05

That's my, my big hypothesis,

but when push comes to shove, I

633

: 00:36:10

can only lead the horse to water

and I can't get you to drink it.

634

: 00:36:15

And most people can't.

635

: 00:36:19

afford to have, like, all of their

marketing completely outsourced, right?

636

: 00:36:23

Like, that's the only way to truly

solve this problem right now.

637

: 00:36:27

And that's not an option

for a lot of folks.

638

: 00:36:28

So, it's, it's the one question

where I'm like, well, fuck if I know.

639

: 00:36:33

Because,

640

: 00:36:34

Colie: But I mean you're doing a

really good job of starting though

641

: 00:36:37

because I will say when you sign up

with Enji and you're setting up your

642

: 00:36:39

marketing plan, you're sending those

emails that are like, Hey, I mean,

643

: 00:36:43

it's helping you create your calendar.

644

: 00:36:46

And yes.

645

: 00:36:47

If you have something on your calendar,

and I know that you said it in one

646

: 00:36:51

of your onboarding emails, I'm pretty

sure it was, but like, if this doesn't

647

: 00:36:55

feel good to you, let's take it off and

choose something else that feels good.

648

: 00:36:59

So, I think that where people get

lost is, first of all, they don't

649

: 00:37:04

really have somebody telling them

what to do every step of the way.

650

: 00:37:07

Like, hey, if your plan is to use two

hours, these are my recommendations.

651

: 00:37:11

But you also give them the time

and space to say, if you don't

652

: 00:37:14

like any of these recommendations,

let's pick something else.

653

: 00:37:16

That's number one.

654

: 00:37:17

And then the second thing is once

you actually get into the groove of

655

: 00:37:20

things, I feel like clients seeing

results are what helped them get

656

: 00:37:25

motivated to do their marketing.

657

: 00:37:27

Cause someone like me, it wasn't

that I stopped marketing this year

658

: 00:37:30

because I didn't see the value in it

or that I didn't know how to do it.

659

: 00:37:34

Or that in most times I

can't commit the time to it.

660

: 00:37:36

It's just literally I was

physically unable to do it.

661

: 00:37:39

But like, once you figure out how

great marketing can be, and when

662

: 00:37:44

you market effectively, and when you

feel good marketing, it brings in the

663

: 00:37:47

clients that are very aligned with

whatever the services that you do.

664

: 00:37:51

Like that's where you get more motivated

to do the marketing versus that

665

: 00:37:56

other shit that like pulls you down.

666

: 00:37:58

Because We all say that we don't have

time to outsource our marketing, maybe

667

: 00:38:03

we don't have the budget, maybe we're

not in a place in our business, but like

668

: 00:38:07

bookkeeping is really that thing that

no one likes to do, and it's so mundane,

669

: 00:38:14

but like, bookkeeping is literally not a

revenue generating task in your business.

670

: 00:38:20

Marketing can be, marketing

671

: 00:38:22

Tayler: Marketing is.

672

: 00:38:22

Colie: and so, yeah.

673

: 00:38:23

I would just plead and beg everyone.

674

: 00:38:26

I understand that taking care

of your clients is usually that

675

: 00:38:29

top tier activity and I get it.

676

: 00:38:32

Taylor gets it.

677

: 00:38:33

I think everybody gets it, but you

also have to make sure that you're not

678

: 00:38:36

overburdening yourself with clients so

that you can still market for the new

679

: 00:38:41

clients that you need down the road.

680

: 00:38:43

Now, if you get five clients and you

work with those five clients every

681

: 00:38:46

single month and you don't need new

clients, I'm probably not talking to you.

682

: 00:38:50

I'm talking to the people who helped

five people this month, and you need

683

: 00:38:53

a different five people next month or

whatever it is that your number goal is.

684

: 00:38:57

Tayler: Yep.

685

: 00:38:57

Yep.

686

: 00:38:58

I know.

687

: 00:38:58

It's, You need to make the plan.

688

: 00:39:01

You need to do the plan, and then

you need to figure out how you can

689

: 00:39:06

do it more efficiently over time.

690

: 00:39:08

Right?

691

: 00:39:08

And so one of the things that I love

that you talked about kind of this.

692

: 00:39:13

You basically were talking about

positive reinforcement, right?

693

: 00:39:16

And seeing the fruits of your labor.

694

: 00:39:18

And one of the things that

no one does is track numbers.

695

: 00:39:23

And so that's why we have this fabulous

and pretty KPI dashboard for you to

696

: 00:39:29

track your numbers and, you know, we

celebrate KPI Day in the Engie community.

697

: 00:39:34

But that's one of the things, like,

you build the routine and then My hope

698

: 00:39:40

is is that NG is like the little tippy

tap on your shoulder that keeps you

699

: 00:39:44

at least aware that like hey You said

you're gonna do this and you didn't

700

: 00:39:51

Colie: Listen to your voice, Taylor.

701

: 00:39:54

Don't be shy.

702

: 00:39:55

Say it with your chest.

703

: 00:39:56

Hey girl, you said you

were going to do this.

704

: 00:39:58

Did you do this shit?

705

: 00:39:59

Check yes for yes and no for no.

706

: 00:40:01

And if you didn't, I'm going

to remind you again tomorrow.

707

: 00:40:04

Tayler: you know, I'm trying

to, you know, sometimes I

708

: 00:40:06

need, I tried to read the room.

709

: 00:40:07

I should build this in like, hey, do you

want Engie to talk to you like Taylor like

710

: 00:40:10

Colie: Oh my God, Taylor,

711

: 00:40:11

Tayler: do you want soft kid gloves?

712

: 00:40:13

Like the, oh, I understand

that life got in the way.

713

: 00:40:17

Maybe we can fit this in.

714

: 00:40:18

It's like, what the fuck, man?

715

: 00:40:19

Like, why didn't you do this?

716

: 00:40:21

So we could have, you know, we

could have a scale of things there.

717

: 00:40:24

But like

718

: 00:40:25

Colie: but I'm like, I really want to see

that in NG in like the next month or so.

719

: 00:40:31

Do you want tough love or do you

want me to be like that kind soul?

720

: 00:40:34

Yeah.

721

: 00:40:35

Tayler: exactly, exactly.

722

: 00:40:36

But, you know, the KPI is really, you

know, it's one of the features that I

723

: 00:40:42

have been surprised that so many people

are like, Latching onto and I'm it

724

: 00:40:48

makes me so so happy because it is how

you actually start to get better and

725

: 00:40:53

more intentional at marketing over time

because you see where your marketing

726

: 00:40:58

efforts are paying off and you are

seeing where it's a waste of time.

727

: 00:41:03

Of resource, and then you can ditch the

things that even if you were emotionally

728

: 00:41:08

attached to it, if they're not, if

at the end of the day, these numbers

729

: 00:41:13

are telling you the truth and that it

is not worth the time and money, then

730

: 00:41:17

you just have to walk away from it.

731

: 00:41:20

And that's how you get better over time.

732

: 00:41:21

And then the core of marketing is do

more of what works, but you have to know

733

: 00:41:26

what works in order to do more of it.

734

: 00:41:29

So, yeah, track your numbers, folks.

735

: 00:41:31

Colie: I mean, Taylor, I'm listening

to you and I'm feeling like a

736

: 00:41:34

lot of people need that tough

love with relation to Instagram.

737

: 00:41:37

I can't tell you the number of people,

and I am very clear with people.

738

: 00:41:41

I'm like, I don't book

people from Instagram.

739

: 00:41:43

Like, I do podcast stuff over there, but

I mean, I don't get people from Instagram.

740

: 00:41:48

But if you don't know where you're

getting your people from, You don't know

741

: 00:41:52

where to spend your time and energy.

742

: 00:41:53

I know where I get my people from.

743

: 00:41:55

I get my people from going in

other people's communities.

744

: 00:41:58

I get my people from podcasting

with guests, amazing people

745

: 00:42:01

like you, and getting to know

more people out in the world.

746

: 00:42:04

That is how I sell my systems.

747

: 00:42:05

I, people don't see me talking on

Instagram and automatically hire me.

748

: 00:42:09

That, that is not a thing.

749

: 00:42:11

But if I wasn't tracking.

750

: 00:42:12

where the clients and the

leads that I get come from.

751

: 00:42:15

I would never know that.

752

: 00:42:16

Hey, Instagram is not where it's at.

753

: 00:42:18

Now.

754

: 00:42:19

I also want people though.

755

: 00:42:20

I want to make sure that people aren't

just looking at that first step.

756

: 00:42:24

Cause I will say there are probably people

that find me on Instagram and then go

757

: 00:42:28

read my blog posts and do other things.

758

: 00:42:30

And you know, I don't want to shame that,

but like, if you're not getting people

759

: 00:42:34

from Instagram, I would really encourage

you to like, think of some other channels

760

: 00:42:38

that you can go beyond and experiment.

761

: 00:42:40

Think of it as a game.

762

: 00:42:42

What else can we do today in the

marketing world for my business?

763

: 00:42:45

Tayler: You know, and when people, I do

want people to think about their marketing

764

: 00:42:50

channels as a tiered system, right?

765

: 00:42:54

What is most important and most

impactful for your business and

766

: 00:42:57

getting you more inquiries and

what is at the bottom of that?

767

: 00:43:02

And so for you, it's like, yeah, I'm going

to show up on Instagram intermittently.

768

: 00:43:08

But it is not where I'm

like gonna dedicate a lot of

769

: 00:43:12

my energy and that's fine.

770

: 00:43:14

Like, you know, again, little things that

we have in Engie that made sense to me.

771

: 00:43:19

And then I'm like, very thankful

for conversations like this.

772

: 00:43:21

I'm like, cause I wasn't crazy

773

: 00:43:24

Colie: You went crazy, Taylor!

774

: 00:43:25

Tayler: I wasn't crazy, but you know,

at the bottom of a marketing strategy,

775

: 00:43:29

where you see your recommended channels,

if you click into a channel, you can.

776

: 00:43:33

Make the circle bigger or smaller because

I want people to be able to visually

777

: 00:43:38

represent what should be taking up more

of the oxygen in the room and living a

778

: 00:43:43

little bit more rent free in my brain

versus these other things that I'll just

779

: 00:43:47

let myself go through the motions on.

780

: 00:43:49

And so you do have to come up

with that hierarchy of things.

781

: 00:43:52

And for you, it's like.

782

: 00:43:53

Podcast is number one, and then I'm

going to guess email marketing is

783

: 00:43:57

number two and Instagram rounds it out.

784

: 00:43:59

And that's cool because you

can emotionally not be so damn

785

: 00:44:03

attached to the, the insatiable

monster that is social media.

786

: 00:44:09

Colie: Yeah.

787

: 00:44:09

And I mean, I would say for me

that regardless of how I'm getting

788

: 00:44:12

the people, my blogs have good

conversion rates themselves.

789

: 00:44:16

Like that gives them like a

bigger picture that they couldn't

790

: 00:44:19

like see on a podcast clearly.

791

: 00:44:21

Cause I mean, unless you're watching it

on a video, but even then I'm not like

792

: 00:44:25

showing you my computer or anything.

793

: 00:44:27

But I just, I feel like I just want

everybody to dedicate the time.

794

: 00:44:32

I want everybody to do the activities

and I want them to not forget to write

795

: 00:44:36

something about how it felt to them

doing it and or what the results were

796

: 00:44:41

like all three of those things need

to be part of when you are trying to

797

: 00:44:45

market your business with intention so

that you aren't just thinking about it.

798

: 00:44:49

Throwing things out and not kind

of figuring out how to pivot

799

: 00:44:54

and change your plan as you go.

800

: 00:44:56

Cause that's the other thing,

nothing in the business world

801

: 00:44:59

is set it and forget it.

802

: 00:45:00

Like I am just telling you,

dedicate a little time.

803

: 00:45:04

Now don't be changing your

strategy every week, guys.

804

: 00:45:06

Gosh, I felt like I did.

805

: 00:45:08

Taylor is just really

shaking her head now, guys.

806

: 00:45:11

I am not saying change your plan every

week, but I am saying have a plan.

807

: 00:45:15

Do it for a while.

808

: 00:45:16

And then if nothing is coming

of that, it is time for you to

809

: 00:45:19

reevaluate and move forward.

810

: 00:45:21

Tayler: Yep.

811

: 00:45:22

I second all of those things.

812

: 00:45:24

Colie: Okay, Taylor.

813

: 00:45:24

So we have said Enji like so many

times, and I honestly feel bad because

814

: 00:45:29

I didn't want it to sound like an

infomercial, even though we totally

815

: 00:45:32

could have made this an infomercial,

but now I feel like you should just give

816

: 00:45:35

us like a solid idea of what Enji is

and what it would do for your business.

817

: 00:45:39

And then a link where the

listening audience can learn more.

818

: 00:45:42

Tayler: Yeah.

819

: 00:45:42

You know, I, I never want

any, any opportunity that I

820

: 00:45:46

have to, to chat with folks.

821

: 00:45:47

I don't want it to be

an infomercial for Enji.

822

: 00:45:49

Colie: Well, I just felt like if we

like talked about at the beginning,

823

: 00:45:52

they'd be like, Oh, they're just going

to talk about her program, which I

824

: 00:45:54

mean, her program really nicely aligns

with everything that we talked about,

825

: 00:45:58

guys, I would know, but continue

826

: 00:46:00

Tayler: yes.

827

: 00:46:00

So Engie is marketing software for small

business owners who have to do their own

828

: 00:46:05

marketing, but are not marketing experts.

829

: 00:46:09

And the reason it's basically me as

a marketing consultant turned into

830

: 00:46:13

software So that you have someone.

831

: 00:46:15

Who's either slapping you across the

face or soft kid gloving you to like,

832

: 00:46:19

here's what you need to do, right?

833

: 00:46:21

I'm going to tell you,

to tell you what to do.

834

: 00:46:24

It's going to help you build a routine

and it's going to help you track your

835

: 00:46:26

progress so that you can get better at

this whole marketing experiment over time.

836

: 00:46:30

but the core of our tools is a marketing

strategy tool because all y'all are out

837

: 00:46:35

there just like operating without one.

838

: 00:46:38

And maybe, maybe you're like,

no, Taylor, I only have one.

839

: 00:46:41

Then my followup question is, Is it

documented or does it live in your head?

840

: 00:46:46

Colie: that part.

841

: 00:46:46

Tayler: Because if you can't share it with

other people, it's, you don't have one.

842

: 00:46:50

So you can create a marketing

strategy and then there are the

843

: 00:46:53

tools that you need to actually

start to do the marketing strategy.

844

: 00:46:57

Cause that, right?

845

: 00:46:58

Like you can't just have the plan.

846

: 00:47:00

You have to execute on the plan.

847

: 00:47:02

But you know, What I'm trying to build

that my big, my big swing of the biggest

848

: 00:47:08

baseball bat I could ever imagine.

849

: 00:47:11

And I'm so excited because as we're

recording this, we've started development

850

: 00:47:16

on the, you know, the second version

of our marketing strategy is I know.

851

: 00:47:22

What we need to do in order to build

something that everyone's like, is

852

: 00:47:28

Enji is moving to a place where we

are following the 80, 20 rule where

853

: 00:47:36

Engie is going to do 80 percent

of your marketing things for you.

854

: 00:47:41

So that, right.

855

: 00:47:42

Cause 80 percent done by someone else

is a hundred percent fucking awesome.

856

: 00:47:46

So that's what we're doing here.

857

: 00:47:49

Um, and so like the strategy is

going to not just be the plan.

858

: 00:47:55

Like it's going to then drop, Hey,

here's your marketing strategy.

859

: 00:47:59

We know your brand voice.

860

: 00:48:00

We've talked, like we've

created a social media plan.

861

: 00:48:03

We know your content buckets

and pacing and platforms.

862

: 00:48:05

Like when you click create your

strategy in the future, it's

863

: 00:48:09

going to drop a week's worth of.

864

: 00:48:11

Facebook posts that are already drafted on

your calendar attached to the scheduler.

865

: 00:48:15

So all you need to do is add

some media and approve it

866

: 00:48:19

and make some late revisions.

867

: 00:48:20

It's going to drop blog posts

that are relevant to your service

868

: 00:48:24

or product in the copywriter.

869

: 00:48:26

So again, you're just coming in

with the final pass on things.

870

: 00:48:30

And I'm really, I'm like sitting here

like so impatient about it because it's

871

: 00:48:36

going to take us like four months to

build all this if not more time because

872

: 00:48:41

it is such a, it is such a big swing.

873

: 00:48:44

But I am so amped to actually get it

to that point because I have talked

874

: 00:48:51

to too many small business owners.

875

: 00:48:53

I am a multi hyphenate

serial entrepreneur.

876

: 00:48:56

Most of my social circle

are also self employed.

877

: 00:49:00

And I know this is what we need in order

to survive this whole, I'm a one person

878

: 00:49:06

marketing department and I'm responsible.

879

: 00:49:08

And it's just one of the hats that I wear.

880

: 00:49:10

So if you want to try it

out in its current version,

881

: 00:49:12

it's still fucking awesome.

882

: 00:49:14

It'll be even better in the future, but

you can go to our website, which is E

883

: 00:49:19

N J I dot C O and you can do a free two

week trial there and scope everything

884

: 00:49:25

out and then join the community and be

along for the ride as we keep pushing

885

: 00:49:30

and building even better things.

886

: 00:49:34

Colie: Guys, I really hope that if you

take nothing away from this conversation,

887

: 00:49:39

you listen to the advice that Taylor and

I have both given you about protecting

888

: 00:49:44

the amount of time, whatever that time

is, and just making sure that whatever

889

: 00:49:49

marketing efforts you are doing, that

they feel good to you, they are in a way

890

: 00:49:54

going to bring you the clients that are

ideal for the services that you have,

891

: 00:49:58

and that you are also tracking those

efforts and the fruits of what happens

892

: 00:50:03

from those activities in some fashion.

893

: 00:50:07

Next week, Cara Duncan is

going to be on the podcast.

894

: 00:50:10

I mean, guys, this feels so good.

895

: 00:50:11

I don't think I've ever announced the

next guest ever on this podcast, but Cara

896

: 00:50:16

Duncan, who Taylor and I both know is

going to be here and she is going to be

897

: 00:50:20

talking about creating long term marketing

efforts in blogging and Pinterest.

898

: 00:50:26

And it is truly going to be a

continuation of this conversation

899

: 00:50:29

that I have with Taylor.

900

: 00:50:30

So please subscribe to the

podcast and make sure that you

901

: 00:50:34

get the episode when it drops.

902

: 00:50:36

Taylor, thank you so much for

joining me for this episode.

903

: 00:50:39

It was as amazing as I

envisioned in my head.

904

: 00:50:42

Tayler: Thank you so much for

having me and for creating a

905

: 00:50:43

safe space where I can say fuck

906

: 00:50:45

Colie: Ah, I mean, you know, I feel

like I got all my fucks in today.

907

: 00:50:48

It's great.

908

: 00:50:49

All right, everyone.

909

: 00:50:50

That's it for this episode.

910

: 00:50:51

See you next time.