Episode 209

full

Published on:

8th May 2025

How to Use AI in Your Business and Create Tools for Your Offers

What if you could create custom AI tools that save you hours, elevate your client experience, and make your business run smoother? (Spoiler: you can.) In today's episode, I’m joined by my real-life bestie and AI-building genius, Kate Hejde, where we’re pulling back the curtain on how we’re both using AI to level up our businesses.

We’re diving into how Kate is creating custom GPTs for herself and her clients, along with the first thing you need to know before building your own AI-powered tool. You'll also hear how to use AI far beyond just writing copy—think brain dumps, buyer personas, project organization, and more!

Find it Quickly:

00:41 - Diving into AI Obsession

01:10 - Kate's Journey with AI Tools

02:59 - My AI Tool Experience

05:26 - Creating Custom AI Tools

06:38 - Building Advanced AI Applications

09:07 - Using AI for Business Efficiency

15:21 - Launching New AI Tools and Memberships

24:01 - Future Plans

Mentioned in this Episode:

101: What Your Website Really Needs with Kate Hejde

Connect with Kate

Instagram: @dearkatebrandstrategy

Website: dearkatebrandstartegy.com

Shop: dearkatebrandstrategy.com/shop

Youtube: @dearkatebrandstrategy

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Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives

A podcast about systems, workflows, and business advice for creative service providers.

Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session