Marketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison Bell

Are you managing your marketing tasks efficiently in your business? In this episode, I sat down with Melissa Arlena and Allison Bell, co-hosts of the Keep It Moving podcast, for a no-notes-required conversation about what it really takes to market your business, how to balance multiple brands, or just trying to figure out what’s working and what’s not.

We talk about Marketing Mondays, email strategies, and moving your business across the country (or the world). Plus listen in as we highlight why SEO is the key to your long-term marketing strategy and what happens when you get too comfortable with your rankings (spoiler: Google notices).

This episode is part pep talk, part strategy session, and a whole lot of real talk. If you’ve ever said, “I’m doing everything and still feel behind,” this one’s for you.

Find it Quickly:

01:13 - Marketing Monday: The Importance of Marketing in Creative Businesses

01:48 - Allison's Journey: Relocating a Photography Business

05:13 - Melissa's Story: From IT to Photography and SEO

07:35 - The Role of Email Marketing in Business Growth

10:38 - Strategies for Effective Marketing

15:47 - Utilizing AI for Content Creation and Marketing

26:31 - Marketing Mondays: Planning and Execution

28:53 - Marketing Monday Routines

31:07 - Content Creation Strategies

31:26 - Ideation and Content Hubs

32:33 - Podcast Planning and Execution