Episode 202

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Published on:

16th Apr 2025

SEO is Everywhere: Optimizing Your Content with Brittany Herzberg

Did you know the benefits of SEO expand beyond your website? Brittany Herzberg joins us to share how you can optimize for search across multiple platforms and content types! Listen in as she defines SEO, walks us through optimizing our content, and shares how to be intentional with your optimization!

Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you’ll learn how to love your leads and get more booked clients through an automated booking process.

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Find it Quickly:

02:34 - Understanding SEO Basics

06:34 - Optimizing Your Website Pages

19:30 - The Importance of Blogging for SEO

24:11 - Starting with a Blank Page: Overcoming Writer's Block

24:16 - SEO Strategy: From Keywords to Content

25:23 - Engaging with Leads: Setting Expectations

25:59 - Blogging Frequency and Content Opportunities

26:54 - Optimizing Blog Posts for Client Engagement

30:11 - SEO Tips: Intention and Technicalities

32:13 - Podcast SEO: Show Notes and Descriptions

40:16 - Optimizing Social Media Profiles for SEO

Mentioned in this Episode

SEO through Case Studies | Simple SEO Series with Brittany Herzberg

Embracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany Herzberg

Google Search Console Resource Video

Digital Communications Etiquette w/ Michelle A. Whyte

michelleawhyte.com

Connect with Brittany

Website: brittanyherzberg.com

Instagram: @brittany_herzberg

Podcast: The Basic B Podcast

Private Podcast: SEO & Grow

Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives

Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t, reclaim their time and get back to living!