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Episode 180

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Published on:

21st Nov 2024

SEO vs SSO: Why Your Online Presence Needs BOTH with Erin Ollila

Most entrepreneurs know about the power of Search Engine Optimization (SEO) and Social Media Optimization (SMO), but are you considering the role that Social Search Optimization (SSO) plays in your overall visibility online? In today's episode, Erin Ollila joins us to explore the benefits of optimizing for search across all platforms, along with the critical role social media plays in search queries. Listen in as she provides practical insights into optimizing social media profiles for enhanced visibility and a competitive edge. 

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Mentioned in this Episode:

Andrea Jones of Mindful Marketing Podcast

Episode 161: Maximize Your Business with AI: Top Tools & Tips with Dawn Richardson

Metricool

SEO Case Study Copywriting & Tracking Metrics w/Erin Ollila (The Basic B Podcast)

Listen to Erin in these Episodes:

Episode 74: That Time Erin Ollila Interviewed Me on My Own Podcast

Episode 79: Getting Started with SEO | Simple SEO Series with Erin Ollila (Part 1)


Connect with Erin

Website: erinollila.com

Podcast: erinollila.com/podcast

Instagram: instagram.com/erinollila

LinkedIn: linkedin.com/in/erinollila

Facebook: facebook.com/erinollilacreative

TikTok: tiktok.com/@erinollila_

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Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session