Why You Should Plan Your Customer Journey Like You Plan a Day at Disneyland
I just booked my first Disneyland trip of the year, and the second I hit confirm, my brain went straight into planning mode — not because I love spreadsheets (okay, maybe a little), but because Disneyland is not a place you wing it.
And neither is your client experience.
In this episode, I walk you through why planning a Disney day is the exact same skill you need to design a calm, trustworthy client journey — and why most people make email writing way harder than it needs to be by skipping this step.
You’ll hear:
- Why your customer journey doesn’t need to be complicated — it just needs to exist
- How mapping your touchpoints prevents overwhelm, silence, and confusion
- The real reason writing client emails feels exhausting and repetitive
- Why “what happens next?” emails are a process issue, not a client issue
- How planning the journey first makes email writing faster, clearer, and easier
If you’re tired of making decisions in the moment, rewriting the same emails, or feeling like your client experience only works because you’re babysitting it — this episode will show you where to start.
Inside Email Like You Mean It, we map your full customer journey first, then write every email that supports it together in five focused days — so you can finally trust the process you’re walking your clients through.
➡️ The next sprint starts February 2nd
Learn more at coliejames.com/email
And if a Disney trip has been on your to-do list? Take this as your sign to book it — and actually enjoy it.
