Episode 272

full
Published on:

1st Jan 2026

You Can Build Authority & Visibility Without Shaking It on Social Media with Kylie Kelly

Does growing your business without showing up on Instagram sound like a dream? In today’s episode, visibility strategist Kylie Kelly joins us to explain how entrepreneurs can build authority, leads, and actual paying clients without having to live on social media. If you’re tired of the “you must be on Instagram to succeed” narrative, this is your permission slip to do business your way.

Find It Quickly

00:24 - Meet Kylie

01:47 - Kylie's Journey from Photography to Systems

03:24 - The Power of Email Marketing

06:06 - Experimenting with Marketing Strategies

08:26 - The Importance of Data-Driven Decisions

12:13 - Adapting and Pivoting in Business

16:18 - Taking Action and Building Confidence

18:58 - Personal Stories and Reflections

21:38 - Permission to Take Action

26:41 - Discussing AI Bots and Lead Magnets

28:00 -Breakthrough Audits and Their Impact

32:56 - Human Connection in Business

34:29 - Networking Events and Their Benefits

36:13 - Empire Expansion Events


Mentioned in this Episode:

Empire Expansion Event: kyliekelly.com/event

Colie's Networking Events: coliejames.com/connection


Connect with Kylie

Website: kyliekelly.com

Podcast: kyliekelly.com/category/podcast

Empire Expansion Event: kyliekelly.com/event

Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session