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Episode 276

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Published on:

19th Jan 2026

You’re Losing Clients Without a Clear Brand Personality: Here’s How to Fix It with Alethea Tyler

What if the reason your marketing doesn’t feel "on" isn’t that you need more strategy, but that your brand personality hasn’t been uncovered or defined yet?

In this conversation with Alethea Tyler of Copy with Spice, we get real about what brand personality actually is, how it differs (and overlaps) with your personal personality, and why letting your authentic self show up in your business is one of the biggest competitive advantages you have.

Find It Quickly

00:24 - Diving into Brand Personality

02:24 - The Importance of Authenticity

03:57 - Embracing Uniqueness in Your Brand

06:42 - Balancing Personal and Brand Personality

10:33 - Steps to Define Your Brand Personality

15:03 - Understanding Competitors and Differentiation

21:20 - Integrating Brand Personality Across All Messaging

21:52 - Brand Personality's Impact Beyond Messaging

24:06 - Tailoring Messaging for Different Platforms

26:06 - Website Copy as the Foundation

27:47 - Unexpected Places for Brand Personality

31:02 - Evolving and Maintaining Brand Personality

Connect with Alethea

Website: copywithspice.com

Instagram: instagram.com/copywithspice

Take the Quiz: copywithspice.com/personality-quiz

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About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session