Episode 228

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Published on:

24th Jul 2025

Accessibility Awareness with Erin Perkins

Accessibility isn't sexy—but it's essential. Erin Perkins of Mabely Q joins us to talk about something most business owners haven't truly considered: accessibility in the client experience. Erin is a powerful advocate and educator who teaches entrepreneurs how to make their businesses more inclusive without overhauling everything at once.

From websites to emails to podcasts, we unpack practical, doable ways to start making your content and services more accessible today. Erin’s success framework will help you identify one area to focus on and give you a clear, manageable path forward.

Find It Quickly

00:28 - Meet Erin

02:08 - Starting with Accessibility: Where to Begin

04:09 - Tools for Website Accessibility

10:31 - The Importance of Alt Text and SEO

17:34 -Email Marketing and Accessibility

20:32 - Email Formatting Tips for Better Readability

21:06 - Importance of Mobile-Friendly Emails

23:07 - Accessibility Features on iPhone

24:22 - Avoiding Overlays on Websites

24:55 -Making Podcasts and Videos Accessible

25:48 - Editing AI Transcripts for Accuracy

27:36 - Sharing Transcripts with Your Audience

28:25 - Best Practices for Podcast Transcripts

31:20 -Integrating Accessibility into Your Workflow

Mentioned in this Episode

She Knows Alt Text AI Tool

Podcast Workshop

Connect with Erin

instagram.com/mabely_q

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Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives

A podcast about systems, workflows, and business advice for creative service providers.

Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session