Before You Buy Anything… Here’s How to Know Which Offer Is Really Right for You

Colie: 00:00:25

Okay, so in almost three years that this podcast has been around, I

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think this is the first time that I

have ever shared a previous episode.

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Yes, I've done the aff, the occasional

feed drop, where I have shared

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an episode with you where I was a

guest on someone else's podcast.

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But today I'm going to be resharing

a solo episode with you that

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originally aired in May of 2023.

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It's particularly relevant because in

this episode I am talking about how

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to choose the right container for you

if the person that you're interested

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in working with has multiple offers.

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And I'm also talking about the value

of a survey that I had just distributed

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back when the episode originally aired.

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And it just so happens that yesterday

I sent out a survey to my email

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list doing the exact same thing.

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And as I listened to that episode

this morning, I realized I still

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did not fix the question that I

was talking about in this episode.

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So I have corrected my mistake.

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As a podcast listener, you may or may not

be on my email list, and if you're not,

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I would really encourage you to visit

the show notes and join because when I

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do a full launch, when I do a flash sale.

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They are always to my email list.

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I typically don't share them

on the podcast, and I typically

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don't share them on Instagram.

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And so today I am on the backend of what

was one of my biggest live launches.

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Um.

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In my business, 'cause I

don't live launch often.

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So a couple weeks ago I did a

three day email challenge called

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the Systems Glow Up email edition.

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And that went right into a launch

for the CRM blueprint and my upcoming

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email course email, like you mean it.

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And so yesterday I decided to

send out a survey to ask why

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people chose to buy or not buy.

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And I am still going through the results,

but I am already finding out a lot

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of information about who and who is

not in my email newsletter community.

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And so if you are not currently a member,

I would really love it if you would join.

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But alternatively, if you would like

to fill out the survey, it's just a

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few clicks and give me your opinions,

please go to coley james.com/survey.

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And you will be entered to win one

of three $50 cash prizes from PayPal.

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All right, and now back into the episode.

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Hello, hello, and welcome back to

the Business First Creatives podcast.

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So today's topic, you find somebody

that you really want to work with

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and they have multiple offers.

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How do you choose which

one is best for you?

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Now guys, some people offer

only one way to work with them.

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Like they either do a one-to-one

service, they only have a group

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program or a course, or they

only offer hourly consulting.

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I mean, I'm sure there's other

ways, but those are the three

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ways that you can work with me.

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And I know many entrepreneurs

that only offer one of those

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ways in order to work with them.

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But so if you land on a website,

where someone gives you multiple ways

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to solve your problem, how do you

choose which one is best for you?

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So if they say that a one-to-one, like

let's say Dubsado setup, is this price

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tag or an online course, is this price tag

or hourly consulting is this price tag?

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How do you choose

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and I'm specifically not giving you

prices because, number one, I want

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this, I want this podcast to not be

outdated when I raise my prices, but

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also while I understand that a price

tag can totally dictate a purchasing

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decision, for a lot of people,

that is not the deciding factor.

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I know many people who can afford

to hire me, to do the one-to-one

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service, but yet they buy my course.

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They buy my course because they have

an innate feeling that they want

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to learn how to do something for

themselves, and in my case, it's systems.

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But depending on what the other offer

is, maybe you feel like a course is

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best suited for you because it's not

something that this person is gonna do

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for you and that you're not gonna ever

have to tweak or make modifications.

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And so, I mean, that's what

I wanna talk about today.

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I interestingly enough, sent a survey

to my email subscribers, which if you

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are interested in taking this survey,

please go to coliejames.com/survey.

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Um, I asked my email people, because

I make a lot of assumptions about the

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people that I am speaking to, either

on this podcast or on my email list.

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Like, I make assumptions that the

majority of you are photographers.

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I make assumptions that the majority

of you do have a C R M and that

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in a lot of cases it's probably

Dubsado, but those are things that

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I need to know while I make content.

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Whether it's an email newsletter

or it's a podcast episode, I like

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to know who's in my audience and

what you would benefit most from.

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But, so one of the questions that I

asked was if you are trying to figure

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out how to do something in your

business, and I really wish I had the

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survey up cuz I'm probably messing up

the wording, but if you wanna learn

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how to do something in your business,

would you rather: take an online course

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or hire someone to do it for you.

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And overwhelmingly with the people

who actually answered my survey, they

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said, enroll in an online course.

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Now guys, this is where the former

statistics professor in me has

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to come out and say, yeah, I

didn't have a large sample size.

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Um, The data is definitely skewed.

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I mean, is it that people who are

more likely to take an online course

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are in my newsletter audience, or is

it that those people are more likely

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to actually fill out the survey?

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I mean, there's a,

there's a lot to go into.

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But I will just say of the people

who answered my survey, the

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majority of them said they would

rather take an online course.

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Now, did I ask them why?

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No, in hindsight, I should

have asked them why.

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And so I may actually tweak the

survey the next time that I offer

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it, or I may just send out another

survey that just asks people you know

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about their purchasing decisions.

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Now, I hired Melissa Harstine, uh, almost

a year ago now, and she interviewed

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several of my clients, people who

had hired me for one-to-one Dubsado

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setup services, people who had just

enrolled in my course, and then she

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also interviewed just a couple of

people who had initially taken the

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course and then upgraded to a VIP setup.

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And all of the information that she gave

me at that point was super helpful, but

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I don't think that I knew enough to ask

Melissa at that point, "hey, can you ask

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them more about their buying decision?"

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Like we focused on a lot of

things, but I wish I had more

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information on that buying decision.

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So guys, as you create your offers,

if you are someone who has more than

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one offer, really think about how you

can communicate the benefits of each

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of those offers, that will help people

make a buying decision for themselves.

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Whether it is straight off your sales

page or in a sales call, I think we

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should all really think hard about

the differences between our offers and

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who would specifically benefit from

each one, aside from the price tag.

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Because yes, guys, there is often and

should be a significant price increase

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if someone is hiring you for a one-to-one

service versus buying your online

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course, doing your group program or

hiring, hiring you for online consulting?

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I mean, my, the difference between

my hourly consulting and my v i

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P is 10 x, well, it's almost 10x.

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The difference between my online course

and hiring me for a full setup is 5x.

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So there is a significant investment

difference between those offers, but

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that doesn't always mean that just

because someone has the money that a

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full setup is the right choice for them.

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So I encourage you to think about this

inside your own business and also if

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you are looking to hire someone and

they have multiple containers in which

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they're solving the same problem,

figuring out which one is best for you.

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Alright, y'all, back to the present.

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So the reason that I went down this

rabbit hole today is I am in the

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process of adjusting my offer suite.

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I have a new program that fits

directly between the CRM Blueprint

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and my full Done For You offers.

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I am calling it Systems in Session and

it is a new done with you container where

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you and I will work together one-on-one.

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I will be the strategy that guides

you and you will implement these

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things inside of your business and

specifically dodo or HoneyBook.

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And so it is something that I am

running with a very limited number of

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beta people right now, but it's going

well, and I am personally thinking

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that this is where I'm going to put

a lot of my effort going forward.

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And so if you are someone that

doesn't want a DIY course and isn't

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quite ready for a full done for

you, this might be the perfect fit.

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So if you would like additional

information on Systems in Session,

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go ahead and come over to Instagram

@coliejames and send me a dm.

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Alright, that's really

it for this episode.

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See you next time.