Crafting a Distinct Brand Voice that Matches You with Samantha Pollack
Your brand has a voice, you just may not have identified it or honed in on it yet. In today's episode, Samantha Pollack joins us to share the value of crafting a distinct brand voice, how copywriters can help find and match your voice, and why you should integrate that voice through your messaging.
Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you’ll learn how to love your leads and get more booked clients through an automated booking process.
Find it Quickly:
00:25 - Meet Sam Pollock: Positioning Strategist and Copywriter
01:06 - Understanding Positioning Strategy
02:51 - Crafting Ethical and Empathy-Driven Copy
04:28 - Voice and Personality in Copywriting
05:43 - Challenges of Hiring a Copywriter
08:52 - Discovering Your Brand Voice
12:06 - The Role of AI in Copywriting
21:49 - The Stress of Writing and Overcoming It
26:42 - The Art of Revision and Publishing
27:38 - Building and Evolving Business Systems
28:34 - Crafting Client Experiences
29:19 - The Importance of Editorial Passes
33:17 - Word Count and Audience Considerations
41:02 - Frameworks vs. Processes in Copywriting
43:27 - Empathy-Driven Copywriting
Connect with Lindsay
Website: cultofpersonality.co
Podcast: cultofpersonality.com/podcast
Substack: copsoapbox.substack.com
Instagram: instagram.com/cultofpersonality.co
