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Episode 183

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Published on:

21st Dec 2024

Creating Blog Posts for Your Client Experience with Jessie Andrew of Inkpot Creative

Are you using your blog for more than your SEO efforts? In today's episode, Jessie Andrew of Inkpot Creative joins us to highlight the value that blogging can provide to your overall client experience. Listen in as we chat through maximizing client experience through blog posts, finding content inspiration from FAQs, optimizing content for SEO, and the power of detailed location guides for photographers.

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Find it Quickly:

2:24 - The Importance of Blogging for Your Business

3:24 - Generating Blog Post Ideas from FAQs

5:58 - Expanding FAQs into SEO Optimized Blog Posts

8:24 - Linking and Cross-Promoting Blog Content

13:52 - Creating Location-Based Blog Posts for Photographers

20:22 - Essential Tips for Family Photos

20:46 - Maximizing Your Online Gallery Store

21:46 - Organizing Your Content with Airtable

22:37 - Effective Blogging Strategies for Photographers

25:59 - Enhancing Client Experience with Prints

28:24 - The Long-Term Value of Client Relationships

33:33 - SEO and Blogging Consistency

37:20 - Outsourcing Your Blogging Needs

Connect with Jessie

Website: inkpotcreative.com

Podcast: cultofpersonality.com/podcast

Substack: copsoapbox.substack.com

Instagram: instagram.com/inkpotcreative

TikTok: tiktok.com/@inkpotcreative

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Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session