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Episode 216

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Published on:

12th Jun 2025

Energetic Email Strategy for Connection & Conversion with Breanna Owen

Ever felt like your emails just aren’t landing? This episode is your permission slip to stop overthinking and start aligning. I sat down with email copywriter Breanna Owen to dive deep into writing emails that feel good, connect authentically, and actually convert. Listen in as she leads with email energetics and brings human design into how we think about messaging.

Find it Quickly:

00:24 - Meet Breanna Owen

01:01 - Breanna's Unique Approach to Email Marketing

01:40 - Breanna's Journey: From Fashion to Email Marketing

03:49 - The Power of Email Automation

08:55 - Post-Purchase Email Sequences

15:39 - Common Mistakes in Email Marketing

21:00 - Repurposing Emails into Blog Posts

21:58 - Reflecting on the Episode

22:02 - Turning Emails into Blog Posts

22:45 - Creative Ways to Repurpose Content

23:49 - The User Experience in Email Marketing

26:57 - Exploring Audio Formats for Emails

31:46 - Human Design and Email Marketing

Mentioned in this Episode:

SEO is Everywhere: Optimizing Your Content with Brittany Herzberg

Embracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany Herzberg

SEO through Case Studies | Simple SEO Series with Brittany Herzberg (Part 3)

The Basic B Podcast

Storytelling Email Marketing w/ Breanna Owen [The Basic B Podcast]

How to Turn an Email into a Blog Post w/ Breanna Owen [The Basic B Podcast]

Email Me: hi@coliejames.com

Connect with Breanna:

Website: owenyourmark.com

Get on her email list: owenyourmark.com/links

Instagram: instagram.com/owenyourmark

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Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session