Episode 216

full
Published on:

12th Jun 2025

Energetic Email Strategy for Connection & Conversion with Breanna Owen

Ever felt like your emails just aren’t landing? This episode is your permission slip to stop overthinking and start aligning. I sat down with email copywriter Breanna Owen to dive deep into writing emails that feel good, connect authentically, and actually convert. Listen in as she leads with email energetics and brings human design into how we think about messaging.

Find it Quickly:

00:24 - Meet Breanna Owen

01:01 - Breanna's Unique Approach to Email Marketing

01:40 - Breanna's Journey: From Fashion to Email Marketing

03:49 - The Power of Email Automation

08:55 - Post-Purchase Email Sequences

15:39 - Common Mistakes in Email Marketing

21:00 - Repurposing Emails into Blog Posts

21:58 - Reflecting on the Episode

22:02 - Turning Emails into Blog Posts

22:45 - Creative Ways to Repurpose Content

23:49 - The User Experience in Email Marketing

26:57 - Exploring Audio Formats for Emails

31:46 - Human Design and Email Marketing

Mentioned in this Episode:

SEO is Everywhere: Optimizing Your Content with Brittany Herzberg

Embracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany Herzberg

SEO through Case Studies | Simple SEO Series with Brittany Herzberg (Part 3)

The Basic B Podcast

Storytelling Email Marketing w/ Breanna Owen [The Basic B Podcast]

How to Turn an Email into a Blog Post w/ Breanna Owen [The Basic B Podcast]

Email Me: hi@coliejames.com

Connect with Breanna:

Website: owenyourmark.com

Get on her email list: owenyourmark.com/links

Instagram: instagram.com/owenyourmark

Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives

Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t, reclaim their time and get back to living!