The Secret to More Connection? Strategic Client Videos [2025 Replay]

Colie: 00:00:27

Hey y'all.

2

: 00:00:28

Today I'm gonna replay

episode 1 23 for you.

3

: 00:00:31

It originally aired on this

podcast in December of: 2023

4

: 00:00:35

part of a Video Visibility Series.

5

: 00:00:39

Now, over the last few weeks, I

have actually talked about client

6

: 00:00:42

experience videos with several of

my clients, and that is why I am

7

: 00:00:47

resharing this episode with you today.

8

: 00:00:50

Because while I have been talking a lot

about email, particularly now that email,

9

: 00:00:55

like you mean, it is about to go live.

10

: 00:00:57

The second part that I think all of

us could really consider to elevate

11

: 00:01:01

our client experience is creating

some backend videos to walk your

12

: 00:01:06

clients through your processes.

13

: 00:01:08

Now, if you recently caught episode 2 0

7, how to Nail Your Offer Introduction,

14

: 00:01:13

I already brought back up the idea

of a sales call replacement video.

15

: 00:01:19

But in this episode, we are gonna

dive into two additional video types

16

: 00:01:24

that would boost connection inside of

your business without the overwhelm.

17

: 00:01:28

just like every other replay.

18

: 00:01:30

I'm going to let you listen

to the original episode in its

19

: 00:01:33

entirety, and then I'm gonna pop

back on the end with an update.

20

: 00:01:37

Here's the episode.

21

: 00:01:39

Hello.

22

: 00:01:40

Hello.

23

: 00:01:40

And welcome back to another solo episode

of the Business-First Creatives podcast.

24

: 00:01:44

So let's dive right in.

25

: 00:01:46

We are currently in the middle

of the video series for December,

26

: 00:01:50

where I am trying to give you all

the tips and tools that you need

27

: 00:01:54

in order to feel more confident on

video and actually create videos.

28

: 00:01:59

For your business.

29

: 00:02:01

Now, if you haven't listened to

episode 122 with my good friend,

30

: 00:02:06

Marieangelica Forero of Honest CEO,

I highly recommend that you go back

31

: 00:02:11

and you listen to that episode.

32

: 00:02:13

She dropped bombs through the whole thing.

33

: 00:02:16

And the one thing that she said that

I'd never actually heard before is

34

: 00:02:20

that most people don't like to see

themselves on video because they don't

35

: 00:02:24

like the way that their voice sounds.

36

: 00:02:28

And when she said that, I mean, if

you watch the episode on YouTube,

37

: 00:02:31

you will be able to see my face.

38

: 00:02:33

I mean, my eyes got really big

because I had never considered that

39

: 00:02:38

people were upset and concerned

about the sound of their voice, over

40

: 00:02:43

how they actually look on video.

41

: 00:02:46

I just found that to be such a

fascinating concept and we really

42

: 00:02:50

dove into it in that episode.

43

: 00:02:53

But to continue that conversation today,

I want to talk about three videos that

44

: 00:02:59

you can make inside of your client

experience to either connect or educate

45

: 00:03:05

with your potential leads and clients.

46

: 00:03:07

You guys know I am the client experience

person, so I do want to say all three

47

: 00:03:11

of the videos that I'm going to talk

about today are back-end videos.

48

: 00:03:15

These are not videos that are going to

appear on your front facing assets, so not

49

: 00:03:21

on your website, not on your social media,

not where anybody can find them publicly.

50

: 00:03:26

I personally find that if you work on

making videos for the back end of your

51

: 00:03:31

business, where the only people that

will actually see them are the ones that

52

: 00:03:36

have raised their hand and said, "I would

like to work with you in some capacity"

53

: 00:03:40

it kind of takes some of the

pressure off making those videos.

54

: 00:03:45

So, let's dive into

those three videos now.

55

: 00:03:49

The first video that I want you to

consider making is a thank you video.

56

: 00:03:53

Now, this can go in one of two places.

57

: 00:03:57

This can either go on a static

thank you page that everyone is

58

: 00:04:01

sent to after they fill out your

contact form from your website.

59

: 00:04:05

Again, it's private, because the

only people who are going to get

60

: 00:04:09

to this page are those that have

filled out your contact page.

61

: 00:04:13

But this is an opportunity for you to

acknowledge that you have received their

62

: 00:04:18

inquiry and kind of letting them know

either a little bit more about you and

63

: 00:04:23

your business or letting them know the

next steps that will take place now that

64

: 00:04:28

they have inquired about your services.

65

: 00:04:30

I am not saying that this should

be a completely customized video,

66

: 00:04:34

especially if you are placing it on

a thank you page, because if you're

67

: 00:04:38

placing it on a thank you page, it's

just going to live there forever.

68

: 00:04:41

So you want to make sure that the

information that you are including

69

: 00:04:45

in that video would be relevant for

anyone inquiring about your services.

70

: 00:04:50

So if you are someone who does very

different things, like let's say that you

71

: 00:04:55

do branding or that you do website design,

or that you also take brand photos.

72

: 00:05:01

I mean, I know that there's a

running theme between those, but.

73

: 00:05:05

You would need to make sure that

whatever message you had in that

74

: 00:05:09

video would pertain to each of

those three kinds of inquiries.

75

: 00:05:13

If you don't want to put the thank you

video on a static thank you page that

76

: 00:05:19

they're being redirected to, I know

some people who make personalized, Thank

77

: 00:05:23

you videos for each and every inquiry.

78

: 00:05:27

I know that sounds like a lot

of work, but guys, these are

79

: 00:05:30

supposed to be like low end videos.

80

: 00:05:33

These are not high production events.

81

: 00:05:35

This is you get an inquiry, you pick up

your phone or you get on your computer,

82

: 00:05:39

you turn on loom and you say, hi,

Catherine, if that's the person who

83

: 00:05:44

inquired with you, and then you just give

them a quick one to two minute video.

84

: 00:05:49

Okay.

85

: 00:05:50

This is highly personalized and

this is not right for everyone.

86

: 00:05:54

So if the thought of making videos, I

mean, if you've got a lot of inquiries

87

: 00:05:59

that could end up being a lot of work.

88

: 00:06:01

So maybe you try the static video

first that is meant for everyone.

89

: 00:06:06

And then you can move into a more

personalized approach depending on how

90

: 00:06:09

many inquiries you get and depending

on how you feel showing up in video.

91

: 00:06:14

I mean, because I would make these

videos regardless of where I was.

92

: 00:06:17

If I was in carpool lane waiting to

pick Chloe up, I would maybe make

93

: 00:06:21

one of these videos for a client

that I just got an inquiry for.

94

: 00:06:24

I mean, again, guys,

quick, low production.

95

: 00:06:28

That's where we're going with that.

96

: 00:06:29

But regardless of which one you

choose, that is the thank you video.

97

: 00:06:35

So now I want to talk

about video number two.

98

: 00:06:38

This is when you get a little bit

further into the weeds and I have seen

99

: 00:06:42

a lot of people doing this with a lot of

success and my suggestion is could you

100

: 00:06:48

replace your sales call with a video.

101

: 00:06:53

Now, again, I think that

there are two approaches.

102

: 00:06:55

I think that you could make a sales video

that really highlights your process, what

103

: 00:07:00

someone would get for the offer that they

are inquiring about, but you don't need

104

: 00:07:05

to make that a highly personalized video.

105

: 00:07:07

It can be one video that you

are sending to every single

106

: 00:07:12

inquiry for that specific offer.

107

: 00:07:15

You could personalize the email

that is sending them this video.

108

: 00:07:19

You could maybe make a personalized

video clip at the beginning that

109

: 00:07:23

says their name and says that you're

going to be showing them, you know,

110

: 00:07:27

what it is that you do, what the

process is, all of those good things.

111

: 00:07:31

But the point is that you are taking.

112

: 00:07:33

A part of your process that, let's be

honest, causes some people a lot of

113

: 00:07:37

contention in terms of getting ready for

the sales call, the anxiety of making

114

: 00:07:43

sure that you don't miss the sales

call, all of those kinds of things.

115

: 00:07:46

If you can make a video that

tells them the same information.

116

: 00:07:50

Not only are you taking the pressure off

of yourself, you might also be taking

117

: 00:07:55

the pressure off of that lead and client.

118

: 00:07:57

Because if it is a new mom, or if it

is someone that is always like, go,

119

: 00:08:02

go, go, they may feel a little anxious

about finding even a quiet 15 minutes

120

: 00:08:08

to have a sales conversation with you.

121

: 00:08:11

So, Again, my second suggestion

for a video is that you take on

122

: 00:08:17

replacing a sales call with a

video and just see how it feels.

123

: 00:08:21

You're still inviting them to have a

conversation with you because after they

124

: 00:08:24

watch the video, they can reply via email.

125

: 00:08:27

You can give them a texting option.

126

: 00:08:29

I mean, they can actually

reply with a Loom video.

127

: 00:08:33

There's a lot of different things

that someone could do in order

128

: 00:08:36

to continue that conversation.

129

: 00:08:38

Alright, so the first video

was a thank you video.

130

: 00:08:42

The second video was

replacing your sales call.

131

: 00:08:46

The third video that I am going to highly

recommend for everyone is that you make

132

: 00:08:51

a video that helps your client use the

deliverables that you have given them.

133

: 00:08:57

So, if you are a website designer, you

may make them a video that basically

134

: 00:09:02

walks them through their brand new

website, gives them the highlights, and

135

: 00:09:07

also gives them a few tips for how to hit

publish and use that website immediately.

136

: 00:09:13

Now, I know sometimes photographers are

like, yeah, but like, I don't need to, I

137

: 00:09:17

mean, they're, they're, they're photos.

138

: 00:09:19

I don't need to show somebody

how to use their deliverables.

139

: 00:09:21

Oh, but you do.

140

: 00:09:24

The ideas that I have for photographers

are, number one, you could make

141

: 00:09:27

them a quick video on how they

access and download their images

142

: 00:09:32

from their online gallery software.

143

: 00:09:35

I mean, yes guys,

sometimes people struggle.

144

: 00:09:37

Sometimes people are on their phone

and not on their computer, and it

145

: 00:09:41

makes it harder slash different

for them to download their photos.

146

: 00:09:44

So that's one idea.

147

: 00:09:46

A second idea is to actually show them

how to buy something in your online

148

: 00:09:51

gallery store, how to make an album.

149

: 00:09:54

put it in their cart and hit purchase.

150

: 00:09:56

How to select images for wall art or

pick the best frame for their photo.

151

: 00:10:02

I mean, whatever it is, every single

one of us can make an informative video

152

: 00:10:08

showing our clients how to use the

deliverables that we have given them.

153

: 00:10:13

Alright, I hope that I have not thrown

a lot of things at you and the thing

154

: 00:10:18

is all three of the videos that I

just told you about, some of those

155

: 00:10:23

can be repurposed to be public facing.

156

: 00:10:26

I just want to put that out there, like

the video where I'm telling you how

157

: 00:10:29

to download your images, how to make

a wall gallery, how to make an album.

158

: 00:10:33

I mean, those could eventually

live on your website inside of

159

: 00:10:37

a blog post so that you can get.

160

: 00:10:40

More traffic and SEO to your website

for people who are looking, for example,

161

: 00:10:45

how to make an album in Pic-Time.

162

: 00:10:48

I mean, there is possibility there,

but to start, I am suggesting that

163

: 00:10:53

you consider these three videos for

the back end of your business in order

164

: 00:10:58

to get comfortable with video so that

you can look for more opportunities

165

: 00:11:03

to create and show videos inside of

your business and more specifically

166

: 00:11:08

inside of your client experience.

167

: 00:11:10

So by now, you know my goal of every

episode is to get you to take action.

168

: 00:11:15

So I'm just curious, after listening

to this replay, are you feeling a

169

: 00:11:19

little motivated to go make some

client experience videos of your own?

170

: 00:11:22

I.

171

: 00:11:24

Before we wrap, I just wanna remind

you that client that I talked about at

172

: 00:11:28

the top of this episode that I had a

strategy call with yesterday, he's a

173

: 00:11:32

wedding photographer and filmmaker, and

on yesterday's call we came up with three

174

: 00:11:36

different client experience videos that he

could create for his business this week.

175

: 00:11:41

And guess what?

176

: 00:11:42

Only one of them, the deliverables video

was actually mentioned in today's episode.

177

: 00:11:47

So while I firmly believe that every

business can benefit from a thank

178

: 00:11:51

you video, a sales call replacement

video, and a deliverables walkthrough,

179

: 00:11:56

there's probably something unique about

your process that could use its own

180

: 00:12:01

custom client experience video too.

181

: 00:12:04

If your brainstorming ideas

or wondering where to start,

182

: 00:12:08

send me a DM over on Instagram.

183

: 00:12:10

I would love to hear what you're thinking

and maybe even toss in a few suggestions.

184

: 00:12:15

In fact, I've been toying with the idea of

doing an entire podcast series later this

185

: 00:12:20

year, all about client experience videos.

186

: 00:12:22

So if that's something you would rather

hear sooner than later, let me know.

187

: 00:12:27

Alright, that's it for this replay.

188

: 00:12:29

See you next time.

189

: 00:12:30

I.