Episode 146

full
Published on:

28th Mar 2024

Getting the Most Conversions through Paid Advertising with Olivia Lawson

As you're building your marketing strategy, are you incorporating paid advertising? Paid ads offer an opportunity to convert your audience into customers when done right. In today's episode, Google Ads consultant Olivia Lawson joins us to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Listen in as she walks us through the different advertising channels to consider for different campaigns, and how to determine which is the right fit for you!

Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!


Buy Now >>


Mentioned in this Episode

Jordan Gill

Related Episodes

Simple SEO Series: On-Page SEO

Simple SEO Series: Getting Started with SEO

Simple SEO Series: SEO Best Practices for Photographers


Connect with Olivia

Website: olivialawson.co

IG: @olivialawson.co

Threads: @olivialawson.co

Google Ads ROI Calculator

Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives

Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t, reclaim their time and get back to living!