How Jess Built Her Business on Hawaiian Vacations with Jess Fernandez
When you're building a photography business, you're often focused on marketing to your local market—but what if your target audience actually consists of tourists who don't live near you? Jess Fernandez built her business on exactly that: Hawaiian vacations.
Living in Maui, Jess realized that the best portrait market for her to dive into was within documenting vacations for tourists. Listen in as Jess shares how she built her business running Google ads for three months, investing time into her SEO, and creating an experience that led to repeat clients and referrals.
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Mentioned in the Episode
Connect with Jess
Website: mauifamily.photography
IG: @mauifamilyphoto
