Improve Client Trust & Increase Conversions through Asynchronous Video with Carolyn Leasure

I’ve been shouting from the rooftops about using video in your client experience—and today, I’ve got backup. In this episode, I’m joined by Carolyn Leasure, a website evolution expert who turns scrappy Squarespace sites into smooth, branded systems. We’re diving into the magic of asynchronous video and how it can transform the way you connect with leads and clients.

Carolyn shares how she first implemented asynchronous video for a client and the three powerhouse ways she uses it in her own business: dynamic FAQs, interactive sales pages, and streamlined testimonial collection. We also talk about buyer behavior, zero-party data, and why personalization it the most impactful asset.

Find It Quickly

00:27 - Meet Carolyn

01:30 - The Power of Asynchronous Video

04:24 - Implementing Asynchronous Video in Business

06:59 - Dynamic FAQ Pages: Enhancing User Experience

15:40 - Dynamic Sales Pages: Personalizing the Sales Journey

20:11 - The Value of Client Feedback

21:36 - The Power of Customer Testimonials

23:20 - Collecting and Utilizing Testimonials

26:13 - Leveraging Video for Client Interaction

31:14 - Asynchronous Communication Benefits

Resources Mentioned