Systems in Session: How We Built a Luxury Client Experience Inside HoneyBook with Kelly Bullock

Kelly Bullock was the very first Systems in Session client — before the offer even had a name. In this episode, we dive into how she turned her high-touch, luxury photography experience into an organized HoneyBook system that doesn't feel impersonal.

As a full-time CRNA, mom of three, and family photographer, Kelly shares how systems helped her balance it all, delegate confidently, and reclaim time for both her clients and her life. We also talk about what luxury really means—and why it’s more about care and consistency than cost or extras.

If you’ve ever wondered how to automate without losing the personal touch, this one’s for you.

What You’ll Hear:

00:00 How Systems in Session started with a podcast idea

03:10 How Kelly was using Honeybook before CRM Blueprint and Systems in Session

06:30 Balancing two careers and a high-touch experience

10:13 How we built automations that still feel human

17:00 Why we redid her automations right after building them

20:30 Should you hire before or after you build your systems?

24:00 Redefining what “luxury” really means

28:20 How systems gave her time back for life and family

Mentioned in This Episode:

→ Systems in Session — 2 spots left to lock in 2025 rates

→ Connect with Kelly - kellybullockphotography.com/mentoring

→ Root to Rise Mastermind with Sabrina Gebhardt